Team Lead- Data Analytics

Hrs As a Company HRS, a pioneer in business travel, aims to elevate every stay through innovative technology. With over 50 years of experience, their digital platform, driven by ProcureTech, TravelTech, and FinTech, transforms how companies and travelers Stay, Work, and Pay. ProcureTech digitally revolutionizes lodging procurement, connecting corporations and suppliers in a cutting-edge ecosystem. This enables seamless efficiency and automation, surpassing travelers' expectations. TravelTech redefines the online lodging experience, offering personalized content from selection to check-in, ensuring an unparalleled journey for corporate travelers. In FinTech, HRS introduces advancements like mobile banking and digital payments, turning corporate back offices into touchless lodging enablers, eliminating legacy cost barriers. The innovative 2-click book-to-pay feature streamlines interactions for travelers and hoteliers. Combining these technology propositions, HRS unlocks exponential catalyst effects. Their data-driven focus delivers value-added services and high-return network effects, creating substantial customer value. HRS's exponential growth since 1972 serves over 35% of the global Fortune 500 and leading hotel chains. Join HRS to shape the future of business travel, empowered by a culture of growth and setting new industry standards worldwide. BUSINESS UNIT Enterprise Solutions is a key business unit at HRS, integrating multiple systems and tools to streamline information exchange across business processes and databases. It forms the backbone of our daily operations, enabling efficient workflows and supporting critical business functions. Within Enterprise Solutions, the Marketing department combines technology, creativity, and data to bring customers closer to the HRS brand. It plays a central role in shaping how we engage with leads and customers across channels and throughout their lifecycle. The team focuses on building data-driven capabilities, optimizing marketing operations, and delivering personalized experiences that enhance customer satisfaction and strengthen brand loyalty. By connecting insights with innovative technology, the Marketing department creates measurable business impact and positions HRS for sustainable growth in a fast-evolving digital landscape. POSITION As

Team Lead Analytics – Customer Analytics (all genders) , you lead a multidisciplinary team of analysts and data scientists and act as a strategic partner to both Marketing and Product across our B2B enterprise solutions business and B2C consumer platform. You drive a deep understanding of customer segments, personas, and behavioral patterns across the full journey — from acquisition to retention — leveraging transactional, onsite, product interaction, and marketing data. Your team’s insights enable persona-driven product improvements, marketing optimization, and sustainable growth across both business models. You shape the analytics roadmap, elevate measurement standards, and lead the transition from descriptive reporting toward predictive, AI-enabled decision-making. CHALLENGE

• Lead and develop a high-performing analytics and data science team, setting clear priorities, coaching team members, and ensuring strong delivery across marketing and product domains
• Drive persona- and segment-led insights by guiding analyses of transactional and onsite behavioral data across lifecycle stages and cohorts to identify acquisition drivers, engagement patterns, churn risks, and upsell opportunities
• Lead cross-functional analyses across the full funnel (traffic, conversion, activation, retention, LTV) to understand performance drivers and translate findings into actionable recommendations for marketing and product decisions.
• Define and govern KPI frameworks and measurement standards across marketing and product, ensuring consistent tracking of funnel performance, lifecycle metrics, and segment-level outcomes
• Oversee end-to-end customer journey analytics across B2C and B2B, identifying friction points, feature adoption drivers, and opportunities to improve engagement and retention
• Drive scalable analytics enablement by leading the development of automated, AI-enabled dashboards and self-service solutions to support data-driven marketing and product steering at scale
• Lead the transition toward predictive and AI-driven analytics by identifying high-impact use cases (e.g., personalization, churn prediction, forecasting) and embedding them into business decision-making FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...
• 5+ years of experience in customer, marketing, and/or product analytics in digital, marketplace, or SaaS environments, including experience leading or mentoring analysts
• Proven ability to translate customer segments, personas, and behavioral data into actionable insights that drive marketing and product decisions
• Strong understanding of full-funnel performance measurement (acquisition, activation, retention, LTV) and experimentation methods (A/B testing, incrementality, causal analysis)
• Hands-on experience with SQL and large-scale data environments; familiarity with cloud platforms (ideally AWS) and Python
• Experience defining KPI frameworks, measurement standards, and scalable reporting setups across cross-functional teams
• Experience with BI tools (e.g., MicroStrategy, Tableau, Power BI) and building automated or self-service reporting solutions
• Strong stakeholder management and communication skills, with the ability to translate complex analyses into clear business recommendations
• Experience applying predictive analytics or AI-driven approaches (e.g., personalization, churn prediction, forecasting) PERSPECTIVE Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay. Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable. LOCATION, MOBILITY, INCENTIVE The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.