Tamasha.live - Growth Marketer

Tamasha.live

India's Most Exciting Live Entertainment Platform

JOB DESCRIPTION: Growth Marketer

LOCATION: Bangalore

REPORTING TO: Head of Growth

TEAM: Growth Marketing

TYPE: Full-Time

About Tamasha.live:

Tamasha.live is one of India's fastest-growing live entertainment and social gaming platforms, trusted by 2.5 Million+ active users. Built on the belief that entertainment should be immersive, rewarding, and community-driven, Tamasha brings together games, creators, and live experiences in one vibrant ecosystem. Our growing portfolio of apps spans social connection, entertainment, and live gaming: Dosti, DostiPro, MastiPro, FriendChat, Playroom, Openly.

Role Overview:

We are looking for a high-energy Growth Marketer who has run a large volume of campaigns and knows how to turn that experience into repeatable playbooks. This is a hands-on role where you will plan, launch, and optimise campaigns across channels every single week to drive acquisition, engagement, and retention. You'll thrive in this role if you love the grind of shipping campaigns fast, reading the numbers the next morning, and doubling down on what works. Volume and velocity matter as much as strategy here.

Key Responsibilities:

1. Campaign Planning & Execution:

- Plan and execute a high volume of multi-channel campaigns (paid, lifecycle, ASO, referral) every month.

- Own the campaign calendar across apps, coordinating launches, offers, and seasonal pushes.

- Set up, QA, and ship campaigns end-to-end - audiences, creatives, tracking, and budgets.

2. Growth Experimentation:

- Run a continuous stream of A/B and multivariate tests across creatives, offers, and channels.

- Apply learnings from past campaigns to build repeatable, scalable growth playbooks.

- Rapidly kill underperforming campaigns and reallocate budget to winners.

3. Full-Funnel Growth:

- Drive growth across the full AARRR funnel - acquisition, activation, retention, referral, revenue.

- Design and run lifecycle campaigns (push, in-app, email, SMS) to boost engagement and retention.

- Partner with Product on referral programs, loyalty loops, and viral growth mechanics.

4. Data & Reporting:

- Track and report campaign performance (CAC, ROAS, retention, DAU impact) across every campaign shipped.

- Build dashboards that make campaign performance visible and actionable to the wider team.

- Use cohort and funnel analysis to identify where campaigns are winning or leaking users.

5. Cross-Functional Collaboration:

- Work closely with Creative, Product, and Data teams to keep campaign velocity high without sacrificing quality.

- Partner with Community and Creator teams to run campaigns that tap into Tamasha's creator ecosystem.

- Brief and manage external agencies or freelancers when scaling campaign output.

What We're Looking For:

1. Must-Have:

- 3-5 years of growth marketing experience with a demonstrated track record of running a high volume of campaigns.

- Hands-on experience across paid (Meta, Google), lifecycle (push, email, SMS), and organic (ASO, referral) channels.

- Strong bias for action - comfortable shipping and iterating on campaigns fast and often.

- Working knowledge of SQL, spreadsheets, and marketing/analytics dashboards.

- Proven experience driving growth for consumer apps with large user bases (1M+ users preferred).

- Excellent communication skills; ability to work cross-functionally with Product, Creative, and Data teams.

- Prior experience in Social Entertainment, Gaming, or Consumer Tech strongly preferred.

2. Nice-to-Have:

- Hands-on experience with Amplitude, Mixpanel, Clevertap, or Firebase.

- Experience running lifecycle/CRM tools such as CleverTap, MoEngage, or Braze.

- Exposure to creator economy platforms or social networking products.

- Experience at a high-growth startup (Series A-C stage).

Why Join Tamasha?:

- Direct Growth Leadership Exposure: Report to the Head of Growth. Your work has board-level visibility and real strategic impact.

- High Campaign Velocity: Ship campaigns constantly across 6 apps - a rare chance to build a huge portfolio of live experiments fast.

- Real Ownership: No bureaucracy. You own your campaigns end-to-end - strategy, execution, and outcomes.

- Multi-App Ecosystem: Work across apps at different stages - early-stage, growth, and scale all in one company.