Tag Management Engineer

Key Skills: Tag management, Adobe Analytics, Adobe Launch, GTM

Roles and Responsibilities:

• Configure, implement, and maintain tags, triggers, and variables using tag management systems such as Adobe Launch and Google Tag Manager.
• Collaborate with marketing, analytics, and development teams to gather and define tracking requirements.
• Implement and validate analytics tags and marketing pixels to ensure accurate data collection.
• Design, implement, and maintain data layers for consistent and scalable tracking.
• Test and troubleshoot tag firing issues using browser developer tools and debugging utilities.
• Ensure tagging implementations comply with data privacy regulations including GDPR and CCPA.
• Monitor tag performance and optimize implementations to minimize impact on site speed and performance.
• Maintain detailed documentation of tagging configurations, standards, and best practices.

Skills Required:

• Strong experience in tag management and digital tracking implementations across websites and mobile applications.
• Hands-on expertise with Adobe Analytics and Adobe Launch for tag configuration and deployment.
• Good working knowledge of Google Tag Manager and other tag management systems.
• Strong understanding of data layers and event-based tracking models.
• Experience implementing analytics tags and marketing pixels across multiple platforms.
• Ability to test, debug, and troubleshoot tagging issues using browser developer tools and debugging utilities.
• Good understanding of privacy regulations such as GDPR and CCPA and their impact on tagging implementations.
• Experience documenting tagging standards, processes, and best practices.
• Strong collaboration skills with marketing, analytics, and development teams.

Education: B.E., B.Tech, M.Tech, M.E., M.S., or M.Sc. in Software Technology or a related field.