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    Job · 21310243

    KOCHI · FULLTIME

    Supervising Associate - Adobe Analytics Developer

    Ernst Young

    Ernst Young

    Kochi · onsite · Posted 4d ago

    Sourced fromNaukri
    Undisclosed6–11 yrsfulltimeKochi

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    Section · 01

    About this role

    Job Summary
    We are seeking a detail-oriented and analytically driven Adobe Analytics Developer with strong expertise in digital analytics implementation, data architecture, and solution design. This role will support a cross-functional initiative to streamline and standardize tracking across multiple user groups, with a focus on Adobe Experience Cloud integrations.
    Discipline
    BMC Technology Enablement
    Role Type
    Adobe Analytics Developer Supervising Associate
    Responsibilities Adobe Analytics Implementation
    • Lead endtoend Adobe Analytics implementations for web and mobile applications
    • Design and implement tracking strategies, solution design documents (SDDs), and measurement frameworks
    • Configure eVars, props, events, classifications, and processing rules
    • Ensure data accuracy, consistency, and adherence to best practices
    Tag Management & Data Layer
    • Implement and manage Adobe Launch (Tags), including rules, data elements, and extensions
    • Design, review, and validate data layers (W3C / custom) in collaboration with development teams
    • Troubleshoot and resolve tracking issues using debugging tools (Adobe Experience Platform Debugger, Charles, etc.)
    Integration & Advanced Use Cases
    • Integrate Adobe Analytics with other Adobe Experience Cloud solutions (AEP, Target, Audience Manager, Customer Journey Analytics)
    • Support advanced tracking such as:
      • Single Page Applications (SPA)
      • Ecommerce and conversion funnels
    • Enable integrations with thirdparty tools and backend systems
    Data Quality & Governance
    • Perform data validation, QA, and ongoing monitoring
    • Establish governance standards, naming conventions, and documentation
    • Support GDPR/CCPA compliance and consent management integrations
    Stakeholder Collaboration
    • Work closely with business, marketing, product, and engineering teams
    • Translate business requirements into technical tracking solutions
    • Provide guidance, training, and best practices to internal teams
    Skills and Attributes for Success
    • Strong hands-on experience with Adobe Analytics
    • Expertise in Adobe Launch / Adobe Tags
    • Solid understanding of JavaScript, HTML, and browser behaviour
    • Experience with data layers and digital analytics architecture
    • Familiarity with AEP Web SDK and legacy AppMeasurement
    • Strong debugging and QA skills
    • Strong understanding of digital analytics concepts and KPIs
    • Experience with ecommerce, marketing attribution, and funnel analysis
    • Ability to create clear solution design and technical documentation
    Qualifications
    • 6+ years of experience in digital analytics implementation, with strong expertise in Adobe Analytics, Adobe Launch (Tags), and Adobe Experience Cloud integrations
    • Strong hands-on experience with AppMeasurement.js / Web SDK, data layers, and end-to-end tracking implementation
    • Proven experience in auditing and optimizing analytics implementations, including identifying gaps in tracking, data quality, and reporting accuracy
    • Solid understanding of cross-solution integrations within Adobe Experience Cloud (e.g., Adobe Target, AJO, CJA)
    • Strong knowledge of consent management, privacy compliance, and marketing attribution concepts (e.g., ECID, OneTrust, consent-based tracking)
    • Experience working with AEM or other CMS platforms to enable seamless analytics implementation
    • Hands-on experience working in Agile/Waterfall delivery models, collaborating with cross-functional teams including marketing, product, and engineering
    • Ability to translate business requirements into technical tracking specifications and solution design
    • Excellent communication and stakeholder management skills, with experience working with senior leadership and global teams
    • Strong problem-solving, analytical thinking, and documentation skills with attention to detail
    • Proven ability to drive implementation across matrixed teams and deliver high-quality analytics solutions
    Ideal, if youll also have
    • Experience with Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA)
    • Exposure to Adobe Target or Audience Manager
    • Experience with consent management platforms (OneTrust, TrustArc, etc.)
    • Adobe certifications (Adobe Analytics Business Practitioner / Developer)
    Technologies and Tools
    • Expert in Adobe Launch (Tags)
    • Appmeasurement.js/ Adobe Web Sdk
    • CMS Platforms
    • JavaScript/HTML

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    Section · 02

    Skills

    AgileAuditingCms PlatformsCMSadobe experience platformCbsadobe launchCcpaBusiness Requirementsadobe experience cloudAnalyticsCapital MarketsTargetcloudCommunication SkillsArchitecturecompliance

    Section · Company

    About Ernst & Young

    Ernst Young

    Ernst Young

    Management Consulting

    44k+

    employees

    2002

    24 years old

    Gurgaon / Gurugram, Haryana

    India

    ₹15.3L PA avg

    Avg at Ernst & Young

    About

    At EY, our purpose is Building a better working world. The insights and quality services we provide help build trust and confidence in the capital markets and in economies the world over.

    Industries

    Management Consulting

    Employee ratings

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    3.4/ 5

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    2.5

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