SuperK - Lead - Marketing - Offline & Retention

About SuperK:

SuperK is a membership-led value retail chain built for Bharat, operating across Tier 3 to Tier 5 towns in Andhra Pradesh. We're on a mission to bring modern retail experience to small-town India, without compromising on value, quality, or trust. Backed by Blume Ventures and XEED Ventures, were reimagining general trade with tech-enabled retail and a deep understanding of Bharat's consumer behavior.

Role Overview:

Were looking for a Shopper Marketing Manager who can bring the voice of the shopper into everything we do from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.

Key Responsibilities:

- Understand shopper behavior across geographies and product categories to inform marketing strategies.

- Design and execute shopper marketing programs in-store and digitally ranging from planogram planning and shelf signage to promo campaigns and bundling strategies.

- Partner with the category and operations teams to align brand promotions with business goals and seasonal priorities.

- Work with brand partners (FMCG companies, private labels) to co-create activation campaigns that drive visibility and uptake.

- Collaborate with the design and content team to develop effective POP (point-of-purchase) materials and in-app creatives.

- Own performance metrics like sales lift, repeat rate, and campaign ROI; use data to refine strategy and execution.

- Develop playbooks for repeatable, scalable shopper marketing initiatives across stores and regions.

What We're Looking For:

- 3-6 years of experience in shopper marketing, trade marketing, brand activation, or a similar role preferably in FMCG, retail, or e-commerce.

- Deep understanding of small-town retail dynamics and customer psychology is a strong plus.

- Demonstrated ability to translate insights into actionwith hands-on experience in executing campaigns end-to-end.

- Data-driven mindset with comfort using sales and campaign data to inform strategy.

- Strong project management skills and comfort working in a fast-paced, unstructured startup environment.

- Passion for building affordable, high-impact retail experiences for small-town India.

Why SuperK:

- Be part of a fast-growing company thats redefining grocery retail for Bharat.

- Work with a team that challenges the status quo and builds with purpose and ambition.

- See direct impact of your ideas on shopper behavior, sales, and category performance.

- Grow rapidly as SuperK expands across towns, categories, and digital channels.