SuperK - Head - Marketing

Head of Marketing - SuperK

About SuperK:

SuperK is a membership-led value retail chain built for Bharat. Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town India without compromising on value, quality, or trust. With 120+ stores, a growing e-commerce presence, and strong customer love, were reimagining how India shops. Backed by marquee investors, were scaling fast and marketing is central to the next phase of growth.

Role Overview:

Were looking for a Head of Marketing who is growth-first, offline-strong, and digitally fluent. This is not a pure brand role. We need someone who understands how to drive acquisition, retention, repeat, and membership growth in a mass-market retail business, while also bringing enough brand instinct to shape how SuperK is perceived by customers. The ideal person combines offline/shopper marketing depth, digital/CRM rigour, and creative instinct. They know how to build for Bharat consumers, create campaigns that travel, and translate business goals into sharp execution across channels. This is a high-impact leadership role working closely with the founders.

What Youll Own:

- Own growth marketing end-to-end across offline, digital, CRM, loyalty/membership, and brand.

- Drive customer acquisition, retention, repeat purchase, and engagement across stores and digital channels.

- Build and scale SuperKs membership and loyalty engine, including value proposition, offers, communication, and repeat loops.

- Lead offline and shopper marketing initiatives tailored to Tier 35 customers and local market realities.

- Own digital performance and CRM, with strong focus on funnel thinking, experimentation, and metrics.

- Develop creative campaigns that can generate virality, salience, and customer recall, not just efficient media spends.

- Shape messaging and copy that resonates with a mass-market, local customer base, rather than premium or metro-first audiences.

- Partner cross-functionally with product, analytics, store ops, category, and leadership teams to drive business outcomes.

- Build and lead the marketing team across digital/CRM, offline, and brand as the function scales.

What Were Looking For:

- 7-12 years of experience across marketing roles in FMCG, retail, consumer internet, D2C, or adjacent consumer businesses.

- Strong preference for candidates who bring a mix of FMCG foundation + startup / new-age consumer experience.

- Proven strength in at least two of the following: digital/CRM, offline/shopper marketing, brand with offline being non-negotiable for this role.

- Strong command over funnel thinking, experimentation, analytics, and performance metrics.

- Demonstrated ability to build creative, high-frequency campaigns that cut through and drive growth.

- Strong instinct for mass-market consumer behavior, local nuance, and communication that feels relevant and accessible.

- Ability to balance strategic thinking with hands-on execution in a fast-moving, founder-led environment.

- Someone who can build structure, move fast, and make smart trade-offs.

This Role May Be a Fit If You:

- Have built across both offline retail channels and digital/CRM, not just one side of the stack.

- Can think beyond conventional campaigns and come up with creative, unconstrained ideas that drive attention and action.

- Understand how Bharat customers evaluate value, trust, and relevance.

- Want to build a brand that is massy, trusted, and deeply loved, not niche or premium-coded.

Why SuperK:

- Build for a large and fast-growing Bharat consumer opportunity.

- Work directly with founders on a high-priority business function.

- Own growth across both stores and digital.

- Shape the marketing engine of a value retail brand at scale.