SuperK - Digital Marketing Lead - Growth Marketing

About the role:

SuperK is building Bharat's most efficient value retail chain designed for the next 500 million consumers. We bring modern, organized retail to underserved Tier 3-5 towns through a sharply focused model: high-velocity assortments, deep value pricing, and capital-efficient store formats powered by a strong supply chain backbone.

We are now at an inflection point with a clear path to 1000 stores in the next 5 years. We are building an in-house digital team to fully replace the agency model and own acquisition, retention, and growth end-to-end. The Digital Marketing Lead runs both sides of the funnel, equally accountable for getting new customers in and keeping existing ones active.

What you will own:

- Full digital P&L: acquisition spend, CRM budget, and retention outcomes across three growth themes: B2B franchisee lead generation, B2C store footfall and Gold membership, and QCOM app scale-up.

- Retention strategy as a first-class function: Gold membership lifecycle, CRM channel mix (SMS, WhatsApp, Push, RCS, IVR), customer segmentation, and win-back flows.

- LTV thinking: you decide whether to spend more acquiring new customers or re-engaging lapsed ones.

- Acquisition strategy: paid media (Meta, Google, UAC), hyperlocal footfall campaigns, B2B franchisee lead funnels, and SEO/AEO/GEO roadmap.

- CRM platform ownership: define segmentation logic, lifecycle stages, and measurement framework.

- Team leadership: directly manage the Performance Marketing Manager and Retention Marketing Manager.

- Agency replacement: build in-house capability and SOPs across both acquisition and retention.

- Monthly reporting to Head of Marketing: full-funnel view covering CAC, CRM-attributed revenue, repeat rate, churn, Gold membership numbers, and app MAU.

- Measurement architecture: GA4, GTM, Looker Studio covering both paid acquisition and CRM outcomes.

Must-have experience:

- 7-10 years in digital marketing with genuine depth on both performance/acquisition and CRM/lifecycle.

- Hands-on CRM platform experience (CleverTap, MoEngage, or WebEngage).

- Customer lifecycle strategy ownership.

- Multi-channel CRM execution (SMS, WhatsApp, Push).

- LTV and cohort analysis capability.

- Hands-on with Google Ads (Search, PMax, UAC) and Meta Ads.

- Experience running hyperlocal or multi-location campaigns across Tier 2/3 markets in India.

- SEO/AEO/GEO technical understanding.

- Attribution and dashboards (GA4, GTM, Looker Studio).

Tools you should know:

Google Ads, Meta Ads, GA4/GTM, Google Search Console, CleverTap/MoEngage/WebEngage, Looker Studio, SEMrush/Ahrefs, AppsFlyer/Adjust, Excel/Sheets.