Strategic Marketing & Communications Specialist

Strategic Marketing & Communications Specialist US Market | Immediate Joiner

Location: Hyderabad, India

Work Shift: US Shift / US Business Hours (Work from Home)

Employment Type: Full-time

Experience: 5 - 10 years preferred

Market: United States

Function: Marketing, Communications & Business Development

About the Role

We are looking for a highly articulate, proactive and commercially oriented Strategic Marketing & Communications professional to support our growing business in the US market.

The role will be based in India and will work closely with our US-based leadership, clients, partners and prospects during US business hours. The ideal candidate should be confident in communicating with senior US stakeholders, creating high-quality business and marketing content, supporting business development initiatives, and representing the company's brand professionally.

This is a hands-on role requiring strong communication skills, business maturity, strategic thinking and the ability to work independently with limited supervision.

Key Responsibilities

1. Strategic Communications

• Develop and execute communication strategies aligned with business and growth objectives.
• Draft and manage professional communications with US clients, prospects, partners and other stakeholders.
• Prepare executive-level emails, presentations, proposals, company profiles and other business communications.
• Support leadership communication and external positioning in the US market.
• Ensure consistency in corporate messaging, tone of voice and brand positioning.

2. Content & Digital Marketing

• Develop high-quality content for websites, LinkedIn and other digital channels.
• Create business-focused articles, thought-leadership content, newsletters, case studies and marketing collateral.
• Manage and coordinate social media content and campaigns.
• Work with internal teams to translate product capabilities and technical concepts into clear, compelling business messaging.
• Support digital campaigns aimed at US customers and prospects.
• Monitor content performance and recommend improvements.

3. Brand & Reputation Management

• Help build and strengthen the company's brand presence in the US market.
• Maintain consistent brand messaging across digital and business communication channels.
• Support corporate reputation and external communications initiatives.
• Monitor market perception, industry trends and competitor positioning.
• Assist in developing responses and communication strategies for sensitive business or reputational situations.

4. Business Development Support

• Work closely with the US leadership/business development team to identify and develop new opportunities.
• Research prospective customers, partners, universities, employers and other organizations in the US.
• Prepare prospect-specific presentations, company profiles, proposals and outreach material.
• Support lead generation and outbound communication initiatives.
• Maintain communication with prospects and business partners and coordinate follow-ups.
• Assist in preparing for client meetings, product demonstrations and business presentations.
• Track opportunities and support the sales pipeline through effective communication and follow-up.

5. Stakeholder & Client Engagement

• Act as a professional communication point of contact for US-based clients and partners.
• Build and maintain strong relationships with external stakeholders.
• Participate in virtual meetings with US customers, prospects and partners.
• Understand stakeholder requirements and coordinate internally to ensure timely responses.
• Follow up on action items and ensure effective communication between US stakeholders and India-based teams.

6. Market Research & Business Intelligence

• Conduct research on US market trends, competitors, customers and emerging opportunities.
• Identify potential business partnerships and market opportunities.
• Track developments in EdTech, Credential Management, Digital Credentials, Background Verification, Blockchain and related technology sectors.
• Prepare market intelligence and competitor analysis for management.

7. Corporate & Marketing Collateral

Develop and maintain:

• Company presentations
• Product presentations
• Sales decks
• Proposals and RFP responses
• Case studies
• Brochures and one-pagers
• Website content
• LinkedIn/social media content
• Client communication templates
• Press and communication material

Preferred Qualifications

• Bachelor's or Master's degree in any discipline.
• 510 years of relevant experience in marketing, communications, business development or corporate communications.
• Experience working with US clients or international stakeholders is highly preferred.
• Experience working in a US-facing role or supporting US business operations will be an advantage.

Work Schedule

The successful candidate must be comfortable working in US business hours / US shift and interacting with US-based stakeholders on a daily basis.

The role requires flexibility to attend virtual meetings with US clients, prospects and partners as required.