Strategic Market Intelligence & Fundraising Project

This is a strategic project that goes beyond presentation development. We need candidates who can undertake market research, analyse business models, identify growth opportunities and translate their findings into a compelling investor narrative.

Key responsibilities:

1. Market research and sizing

• Define and quantify the addressable market for Ribu across content creation, production and management for brands and retailers.
• Assess relevant segments, including fashion and apparel, homeware, automobile, architecture and other potential categories.
• Research market size, growth rates and future demand across key geographies.
• Evaluate the impact of AI, outsourcing versus in-house production, automation and other industry shifts on market growth and profitability.

2. Competitive landscape and benchmarking

• Identify key competitors across relevant markets, their scale, service offerings, business models and positioning.
• Benchmark traditional production companies, creative services businesses and emerging AI-enabled content platforms.
• Assess consolidation opportunities and the potential to build a scaled, integrated global player.

3. Customer value chain and industry dynamics

• Map the content value chain and identify the key factors influencing customer purchasing decisions.
• Understand the drivers of vendor selection, including cost, quality, speed, scalability, technology and integration.
• Assess the role of technology and integrated platforms in creating a differentiated and defensible business proposition.

4. Ribus growth opportunity and strategic positioning

• Evaluate Ribu’s current capabilities and future opportunities across creative production, CGI, e-commerce content, AI-enabled solutions and content workflows.
• Assess the strategic value of the combined Ribu and I Heart businesses, including geographic expansion, cross-selling and operational synergies.
• Identify potential white spaces and adjacent markets that Ribu could enter to accelerate growth and profitability.

5. Fundraising pitch deck and investor materials

• Translate the market study and business analysis into a compelling investor presentation.
• Help articulate Ribu’s investment thesis, market opportunity, competitive advantage, growth strategy and scalability.
• Support the collation and analysis of business performance metrics, financial assumptions and supporting evidence for investor discussions and potential future capital-market activity.