Strategic Growth Lead

skub is building India's most desired premium medical lifestyle brand — combining world-class comfort, elevated design and an exceptional customer experience for Indian healthcare professionals.

We're looking for someone who can help build and own our growth engine across:

• D2C / Shopify growth
• Conversion optimisation
• Performance marketing
• CRM & repeat purchase
• Customer insights
• Growth experiments
• Influencers, ambassadors & community
• Growth analytics and weekly commercial performance

This is not a social media manager role or a pure performance marketing role.

We want someone who can look at the business and answer:

Where is growth coming from

Where are we losing customers

What should we do next

And then drive those actions to execution.

You'll be a strong fit if you:

• Have 3–6 years of experience in D2C, e-commerce, growth, consumer brands or digital commerce
• Understand metrics such as CAC, ROAS, MER, CVR, AOV and repeat purchase
• Are comfortable with Shopify and e-commerce analytics
• Can work effectively with performance, creative, product and operations teams
• Think commercially, not just in terms of marketing activity
• Have strong analytical ability and ownership
• Can balance growth with premium brand positioning
• Like testing ideas, learning quickly and scaling what works

Experience in fashion, apparel, lifestyle, healthcare or premium consumer brands is useful, but not essential.

The opportunity

This is an early-stage role with significant ownership.

You'll help shape how skub acquires customers, improves conversion, increases retention and builds a category-defining brand for India's medical community.

Location: Mumbai / Hybrid