Strategic Finance Manager: Marketing & Growth Analytics

WE POWER PEOPLE’S PROGRESS.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

MEET THE TEAM

The FP&A team owns the financial truth of the business: the monthly update to the CFO and leadership, the long-range plan, and the ad hoc analyses that drive real decisions. We care about accuracy, first-principles problem-solving, clarity, and trust in numbers.

B2C Topline & Growth Marketing is one of the most analytically demanding domains in the business — sitting at the intersection of revenue, paid and organic acquisition, unit economics, and geographic expansion. This role leads that domain and owns the financial narrative upward to the VP of Growth, COO and CFO.

ABOUT THE ROLE

This is a senior ownership role. You'll lead the cross-functional FP&A workstream for B2C marketing economics: setting the framework, owning the model, managing the partnership with Growth Marketing, and driving the narrative to the company's most senior stakeholders. You interpret outputs, understand drivers, risks and opportunities, and own the story upward — making decisions under short timelines and limited information, weighing trade-offs, and landing a clear recommendation.

A core part of the role is building the frameworks that empower Growth to move fast with the right guardrails — for channel-level investment, geo expansion, and the paid/organic relationship. You don't just report on decisions; you shape how they get made. You're not a blocker, but an enabler.

WHAT YOU’LL BE DOING

Domain leadership

• End-to-end ownership of the B2C marketing economics domain across modelling, forecasting, business partnership, and executive reporting.

• Act as the senior Finance voice in Growth Marketing planning forums — framing the investment problem, challenging assumptions, and landing decisions with credibility.

Financial modelling & forecasting

• Own the B2C marketing model across paid (SEM, paid social), organic and brand, with full accountability for forecast accuracy and the model connecting marketing inputs to acquisition, retention, and LTV.

• Lead monthly and quarterly re-forecasts and own the variance narrative with clear driver decomposition.

• Build the scenario and sensitivity analysis that stress-tests ROI under different investment, competitive, and macro conditions.

Paid & organic dynamics

• Build and own the framework quantifying the relationship between paid spend and organic performance — halo, cannibalization, and the true blended cost of acquisition.

• Work with BI and Growth to define and track incrementality, and identify the point at which marginal paid investment stops generating efficient lift to inform budget allocation.

Geo expansion & go-to-market

• Lead the financial analysis behind geo expansion — sizing the opportunity, modelling the investment and ramp, and setting the return thresholds that make a market worth entering.

• Build the reporting that tracks new-market performance against thesis, with clear triggers to scale up or pull back.

Investment framework & guardrails

• Build and own the framework Growth uses to evaluate channel and campaign decisions — decision rules, ROI thresholds, payback criteria — and the guardrails within which they can act autonomously (spend limits, efficiency floors, escalation triggers).

• Act as the Finance partner on material spend decisions; identify major swings against budget and adjust forecasts in real time.

Business partnership & executive reporting

• Prepare and own materials for CMO- and CFO-level reviews, translating model outputs into clear, action-oriented narratives.

• Build and pressure-test the financial cases behind major marketing bets — channel shifts, brand investment, incremental spend.

• Lead the B2C marketing work stream in the AOP and LRP cycles, owning both the numbers and the strategic assumptions.

Analytical depth & AI

• Run rigorous channel-level analyses (CAC, LTV, payback) and benchmark against market comparables to sharpen investment logic.

• Identify and escalate funnel risks and opportunities before they hit the P&L.

• Actively use AI tools to automate repetitive analysis, accelerate model builds, and cut manual reporting time.

WHAT YOU NEED TO SUCCEED

• 8+ years in marketing analytics, growth analytics, or growth-focused FP&A.

• Experience at a high-growth B2C or marketplace business, working alongside or within a marketing analytics function.

• Deep understanding of digital marketing economics: CAC, LTV, payback, channel efficiency, paid/organic interaction — with familiarity in MMM, attribution, and incrementality testing.

• Ability to build investment frameworks and achieve alignment with business partners.

• Strong financial-modelling skills, or the analytical foundation and genuine appetite to learn fast — if your marketing analytics is deep, we'll teach the finance.

• Exceptional executive-level communicator; AI fluency at a practising/scaling level; comfortable in Looker and advanced Excel/Google Sheets.

WHY YOU’LL LOVE IT AT PREPLY:

• An open, collaborative, dynamic and diverse culture;

• A generous monthly allowance for lessons on Preply.com http://preply.com, Learning & Development budget and time off for your self-development;

• A competitive financial package with equity, leave allowance and health insurance;

• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

OUR PRINCIPLES

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

DIVERSITY, EQUITY, AND INCLUSION

Preply.com http://Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.