Strategic Business Development Manager - Transportation

JOB DESCRIPTION

1. Market Development & Demand Generation

• Generate market awareness and customer demand for NI's products, platforms, and solutions across the transportation industry.
• Develop and execute regional business development strategies aligned with transportation growth objectives.
• Identify, engage, and cultivate relationships with prospective customers, influencers, and decision makers throughout the region.
• Develop and execute targeted digital campaigns and demand-generation initiatives in partnership with marketing teams.
• Build and maintain a robust pipeline of opportunities through proactive customer engagement and relationship development.
• Identify emerging industry trends, customer challenges, and technology transitions that create new growth opportunities.

2. Customer Engagement

• Conduct regular onsite customer visits and executive-level engagements.
• Develop new customer relationships while strengthening existing connections across engineering, validation, manufacturing, production, and business leadership organizations.
• Facilitate strategic discussions around industry challenges and how NI solutions can enable customer success.
• Organize and participate in customer workshops, seminars, demonstrations, and executive briefings.
• Act as a trusted advisor and advocate for customers within the organization.

3. Industry & Ecosystem Leadership

• Represent NI at industry conferences, trade shows, technical forums, customer events, and company-hosted events.
• Establish and expand relationships with industry associations, system integrators, technology partners, consultants, and academic organizations.
• Support thought leadership initiatives that enhance NI's visibility and influence within the transportation ecosystem.
• Identify opportunities for collaboration that increase awareness and adoption of NI technologies.

4. Cross-Functional Collaboration

• Partner closely with regional sales teams to convert market opportunities into revenue-generating engagements.
• Collaborate with technical marketing, solution architects, application engineers, and product teams to align customer needs with NI's portfolio.
• Provide market intelligence and customer feedback to support business planning and product strategy.
• Contribute to account planning, growth initiatives, and strategic business reviews.

5. Business Intelligence & Strategic Planning

• Maintain a strong understanding of competitor activities, market developments, and industry investment trends.
• Identify and prioritize strategic accounts, emerging customers, and high-growth market segments.
• Deliver regular updates on market dynamics, customer engagement activities, demand-generation efforts, and opportunity progression.
• Help shape regional go-to-market priorities and growth strategies.

• Bachelor's degree in Engineering, Business, or a related discipline, or equivalent industry experience.
• 8+ Years of relevent Experience in business development, sales, account management, market development, consulting, or other customer-facing roles.
• Demonstrated ability to establish credibility and build relationships across multiple levels within customer organizations.
• Strong communication, presentation, networking, and interpersonal skills.
• Experience engaging directly with customers and developing strategic business relationships.
• Understanding of transportation validation, testing, manufacturing, production, or related operational environments.
• Ability to work independently while collaborating effectively with cross-functional and global teams.
• Willingness and ability to travel extensively across India.
• Self-motivated approach with strong organizational and relationship-building capabilities.

• Experience with validation, verification, test, measurement, simulation, or production systems.
• Industry experience in automotive, commercial vehicles, off-highway equipment, agriculture, rail, transportation infrastructure, or related sectors.
• Familiarity with transportation technologies such as software-defined vehicles, electric vehicles, battery systems, ADAS, autonomous systems, embedded software, manufacturing test, or production validation.
• Experience working with engineering organizations, validation teams, test teams, or manufacturing operations.
• Demonstrated success in identifying and developing new business opportunities.
• Experience influencing strategic customer investments and long-term technology decisions.
• Knowledge of industry trends and technology transitions within the transportation market.