Store Sales Manager

Role & responsibilities

1. Sales & Target Achievement

• Achieve monthly and quarterly store sales targets.
• Drive walk-in conversions and maximise revenue per customer.
• Follow up consistently with all enquiries, leads and quotations.
• Convert high-value and customised furniture enquiries into orders.
• Identify opportunities for cross-selling and upselling across furniture and home dcor categories.
• Maintain a healthy sales pipeline and ensure no lead is left unattended.

2. Customer Experience

• Welcome and engage customers visiting the store in a professional and warm manner.
• Understand customers' requirements, lifestyle, budget, home size and design preferences.
• Recommend suitable products based on customer requirements.
• Explain product features, materials, craftsmanship, finishes, dimensions, customisation options and delivery timelines.
• Handle customer objections and negotiate effectively while maintaining Fabuliv's premium positioning.
• Ensure customers receive a seamless experience from enquiry to order and delivery.

3. Lead Management & Follow-ups

• Manage leads received through the website, phone calls, WhatsApp, social media and other channels.
• Maintain accurate records of all leads and follow-ups in the CRM.
• Ensure timely follow-up on quotations and pending decisions.
• Reconnect with old and dormant leads to generate additional sales.
• Track every lead until it is converted or formally closed.

4. Store Management

• Ensure the showroom is always maintained to Fabuliv's premium standards.
• Ensure products are properly displayed, clean and presentable.
• Coordinate with the visual merchandising and operations teams when required.
• Ensure product information and pricing displayed in the store is accurate.
• Maintain discipline and professionalism within the sales team.

5. Team Management

• Lead and motivate the store sales team.
• Allocate leads and customers appropriately among team members.
• Monitor individual sales performance and conversion ratios.
• Conduct regular sales reviews and provide coaching to team members.
• Train the team on products, materials, finishes, pricing, customisation and Fabuliv's brand story.
• Set daily and weekly sales priorities for the team.

6. Coordination with Internal Teams

• Coordinate with production, design, customer support, logistics and accounts teams to ensure smooth execution of customer orders.
• Communicate customised requirements accurately to the concerned teams.
• Follow up on production and delivery commitments where required.
• Escalate customer issues promptly and ensure timely resolution.

7. Reporting & MIS

• Prepare daily and weekly sales reports.
• Track store revenue, leads, conversions, average order value and pending follow-ups.
• Monitor lost orders and identify reasons for non-conversion.
• Share competitor insights and customer feedback with management.
• Provide regular updates on sales performance and upcoming opportunities.

Key Performance Indicators (KPIs)

The Sales Manager will be evaluated on:

• Monthly store sales
• Achievement against sales targets
• Lead-to-order conversion rate
• Walk-in conversion rate
• Average Order Value (AOV)
• Follow-up efficiency
• Number of repeat customers/referrals
• Customised order conversion
• Lead response time
• Customer satisfaction
• Team productivity
• Lost-lead percentage

Preferred candidate profile

Must Have

• 3-7 years of experience in sales, preferably premium/luxury retail.
• Strong communication and interpersonal skills.
• Excellent convincing and negotiation abilities.
• Strong follow-up and relationship-management skills.
• Target-oriented and commercially driven.
• Ability to handle high-value customers professionally.
• Good understanding of CRM and lead management.
• Comfortable working with monthly sales targets.

Preferred

Experience in any of the following industries will be an advantage:

• Luxury furniture
• Interior design
• Home dcor
• Modular kitchens
• Real estate
• Premium automobiles
• Luxury lifestyle
• Jewellery
• High-end retail

Personal Attributes

We are looking for someone who is:

• Confident and well-spoken
• Well-groomed and presentable
• Highly customer-focused
• Energetic and proactive
• Target-driven
• Persistent with follow-ups
• Good at building relationships
• Comfortable dealing with affluent customers
• A problem solver
• Passionate about design, furniture and interiors
• Capable of working independently and taking ownership