Store Manager

Own complete store business performance through:

• Achievement of monthly and annual revenue targets
• Driving conversion %, ATV (Average Transaction Value), ABS (Average Bill Size), and conversion
• Improving per square foot productivity
• Increasing repeat customer contribution
• Ensuring strong sell-through across key categories
• Supporting effective assortment movement through styling-led selling

Drive structured daily tracking of:

• Footfall vs conversion
• Billing trends
• Category performance
• Store productivity metrics

Deliver a distinctive Suta in-store experience through:

• Brand and collection / fabric storytelling
• Personalised styling experience and occasion-based styling conversations
• Wardrobe-building recommendations
• Handling escalations with empathy and ownership

Ensure every customer interaction reflects Sutas warmth, authenticity, and aesthetic sensibility.

Drive local awareness and footfall generation through:

• Building partnerships with nearby complementary relatable outlets
• Creating collaborations with stylists, artists, creators, and resident communities
• Hosting in-store styling sessions, drape workshops, and customer engagement events
• Planning festival-based store activations
• Driving society-level outreach and community previews
• Supporting local influencer engagement in coordination with marketing teams
• Owning execution of a monthly store-level awareness calendar

Lead and inspire the store team to deliver strong performance and experience excellence through:

• Daily sales alignment and motivation
• Structured training on styling and assisted selling
• Coaching on conversion improvement
• Building ownership of category selling
• Creating accountability around store KPIs
• Maintaining high engagement and retention within the team

Ensure strong brand storytelling through:

• Maintaining VM standards as per brand guidelines
• Executing seasonal VM refreshes
• Supporting new collection launches
• Ensuring window storytelling consistency
• Driving store readiness during campaigns and launches

Ensure the store reflects Sutas warmth, craft sensibility, and premium positioning at all times.

Ensure operational excellence across:

• Inventory accuracy
• Stock replenishment planning
• Size availability management
• Shrinkage control
• Billing accuracy
• Cash handling discipline
• Daily reporting hygiene

Maintain strong coordination with central teams on stock movement and requirements.

Ensure the store consistently maintains:

• Cleanliness and hygiene standards
• Trial room readiness
• Customer comfort environment
• Safety compliance
• Asset upkeep

• Strong ownership mindset toward store business performance
• Styling-led assisted selling capability with strong customer relationship capability
• Acumen for business development
• Team coaching ability, with solution orientation
• Visual merchandising sensibility
• Strong execution discipline
• Data-driven decision-making approach

• Graduate (Retail / Fashion preferred)
• 4-6 years of experience in fashion/apparel retail
• Minimum 2 years in Store Manager / ASM role preferred
• Experience in premium retail/apparel environments is an advantage