Store Manager

Job Purpose

To drive the overall performance of the store by achieving sales and profitability targets, delivering an exceptional customer experience, managing and developing the store team, and ensuring high standards of store operations and brand presentation.

Key Responsibilities

1. Sales & Business Performance

• Drive achievement of monthly and annual sales targets.
• Monitor daily sales, conversion, average transaction value and other key business metrics.
• Identify opportunities to maximise sales and improve store productivity.
• Plan and execute initiatives to drive footfall, conversion and repeat business.
• Analyse store performance and take corrective actions where required.

2. Customer Experience

• Ensure a premium and consistent customer experience aligned with brand standards.
• Handle customer feedback, complaints and escalations effectively.
• Build strong relationships with customers and encourage repeat visits.
• Coach the team on product knowledge, selling skills and customer engagement.

3. Team Management

• Lead, motivate and manage the store team to achieve business objectives.
• Allocate responsibilities and monitor individual performance.
• Conduct regular team briefings and performance discussions.
• Identify training and development needs and support team capability building.
• Ensure discipline, attendance and grooming standards are maintained.

4. Store Operations

• Ensure smooth day-to-day functioning of the store.
• Maintain adherence to company SOPs, policies and operational standards.
• Ensure proper opening and closing procedures, cash handling and documentation.
• Coordinate with HO, City/Cluster Managers and other support functions as required.
• Ensure timely resolution of operational issues.

5. Inventory Management

• Maintain optimum stock availability and ensure effective stock management.
• Monitor stock movement, replenishment, transfers and ageing.
• Ensure accurate stock records and support regular stock audits.
• Minimise stock loss, damages and discrepancies.

6. Visual Merchandising & Brand Standards

• Ensure the store consistently meets prescribed VM and brand presentation standards.
• Maintain product display, cleanliness, ambience and overall store hygiene.
• Ensure promotional and seasonal displays are implemented on time.

7. Compliance & Controls

• Ensure compliance with company policies, audit requirements and statutory guidelines.
• Maintain high standards of security and loss prevention.
• Identify operational risks and take timely corrective action.

Key Performance Indicators (KPIs)

• Sales Target Achievement
• Like-for-Like / Same Store Growth
• Conversion Rate
• Average Transaction Value (ATV)
• Customer Experience / Customer Feedback
• Team Productivity & Target Achievement
• Attendance & Attrition
• Stock Accuracy & Shrinkage
• Store Audit & SOP Compliance
• VM & Store Presentation
• Inventory Availability & Ageing
• Training & Team Development

Key Interfaces

• City / Cluster Manager
• Regional / Business Head
• HR
• Finance
• Supply Chain / Warehouse
• Visual Merchandising
• Training & Retail Operations