Store Manager

Job Title: Store Manager

Company: Koterie by House of Kanchana Premium Indian Womenswear, One-Stop Bridal & Occasionwear Destination

Location: 6, Rawdon St, Mullick Bazar, Park Street area, Kolkata, West Bengal 700017

Department: Store Leadership

Reports To: Owner / Founder

Team Size Managed: 1 Floor Manager + 6 Sales Executives (7 direct/indirect reports)

Experience Required: Minimum 5 years, including 2+ years in a store leadership role in premium/luxury fashion retail

Employment Type: Full-Time, includes holidays as per store roster

Role Summary

The Store Manager owns the complete performance of the store — sales, profitability, inventory, team and customer experience — and reports directly to the Owner/Founder. This role is responsible for translating the brand's premium positioning into consistent revenue delivery across the sharply seasonal wedding-wear business, while building and leading a high-performing team of one Floor Manager and six Sales Executives.

Key Responsibilities (KRAs)

• Revenue & P&L Ownership — Own the store's monthly and seasonal (peak Aug–Jan vs. off-season) revenue targets; agree targets with the Owner and cascade them to the Floor Manager and Sales Executive team.
• Performance Monitoring — Monitor daily sales, footfall, conversion and category-wise (lehenga/saree/indo-western) performance; take corrective action to close gaps to target.
• Inventory & Seasonal Planning — Plan stock buying/replenishment cycles with Head Office/wholesale supply well ahead of the wedding season to avoid stock-outs on fast-moving categories.
• Cost & Budget Management — Control operating costs — utilities, consumables, discretionary spend — against the store's budget.
• Team Leadership & HR — Hire, train, appraise and develop the Floor Manager and Sales Executive team; manage attendance, discipline, and performance reviews.
• Premium Client Relationship Management — Personally manage top bridal/VIP clients and high-value appointments; ensure the clienteling program is actively used to drive repeat and referral business.
• Brand & VM Standards — Ensure the store's visual merchandising, ambience and service levels are consistent with the brand's premium positioning at all times.
• Loss Prevention & Compliance — Track and control shrinkage, ensure accurate stock audits, and enforce SOPs on billing, returns, exchanges and cash handling.
• Statutory & Safety Compliance — Ensure statutory compliance (licenses, safety, labour norms) and safe store operations.
• Market & Competitor Awareness — Track competitor stores, pricing and market trends in the premium Indian womenswear category to inform merchandising and pricing decisions.
• Reporting to Owner — Prepare and present regular sales, inventory and team performance reports directly to the Owner/Founder.

Key Performance Indicators (KPIs)

• Store Revenue Target Achievement — % of target achieved (peak vs. off-season tracked separately)
• Category-wise Sales Mix — % achievement per category (lehenga/saree/indo-western)
• Gross Margin / Profitability — % gross margin vs. plan
• Footfall-to-Conversion Rate — % of footfall converted
• Average Transaction Value (ATV) Growth — % change period-on-period
• Inventory Turnover & Stock-Outs — Stock turn ratio; no. of stock-out incidents
• Shrinkage / Inventory Accuracy — % shrinkage vs. stock value
• Operating Cost vs. Budget — % variance to budget
• Team Attrition & Target Attainment — Attrition % and % of team meeting targets
• Client Retention / Repeat Purchase Rate — % of repeat/referral business
• Customer Satisfaction / NPS — CSAT/NPS score or mystery-audit rating
• Event/Marketing ROI — Incremental sales vs. event/marketing spend