Store Manager

Store Manager - Karnal, Pathankot & Kolkata

Key Responsibilities

1. Sales & Profitability

• Consistently achieve or exceed store sales, KPI, and profitability targets.
• Develop and execute short- and long-term business plans.
• Control store expenses while maximizing sales and customer service.
• Monitor sales performance and take corrective actions to achieve targets.

2. Customer Experience

• Ensure consistently high standards of customer experience in line with PUMA brand values and service standards.
• Lead by example in delivering exceptional customer service.
• Ensure the team understands and consistently applies service standards.

3. Team Management & Development

• Participate in recruitment and ensure adequate staffing levels.
• Build, train, develop, and manage a high-performing team.
• Conduct productivity conversations, coaching, recognition, and performance actions.
• Hold team members accountable for individual and store performance.
• Participate in team performance appraisals.
• Provide continuous mentoring and support to promote professional development.
• Foster a culture of trust, collaboration, accountability, and high performance.

4. Sales Floor Engagement

• Spend approximately 80% of working time on the sales floor.
• Actively engage with customers and drive sales.
• Coach and support employees on the sales floor.
• Lead by example in customer interaction, selling techniques, and service delivery.

5. Operational Efficiency & KPI Management

• Monitor, interpret, and diagnose store performance using controllable KPIs, including:
• CR Conversion Rate
• UPT Units Per Transaction
• ATV Average Transaction Value
• Identify performance gaps and implement action plans.
• Set clear individual and team objectives.
• Allocate resources effectively and delegate responsibilities appropriately.
• Manage staff scheduling to optimize productivity and customer service.
• Control PEX/store operating costs.
• Ensure training programs, including local and global programs, are completed on time.

6. Business Analysis

• Analyze customer profiles, buying patterns, and trends.
• Monitor competitive activity and market developments.
• Use business insights to improve sales and store performance.
• Communicate relevant insights, challenges, and recommendations to the Area/District Manager.

7. Loss Prevention

• Implement and monitor Loss Prevention education, training, and awareness programs.
• Ensure compliance with Loss Prevention policies and operational standards.
• Identify and address potential risks and shrinkage.
• Achieve or exceed inventory and shrink targets.

8. Inventory Management

• Oversee the processing of incoming and outgoing merchandise.
• Ensure accurate inventory handling and stock management.
• Manage and participate in physical inventory counts.
• Monitor inventory accuracy and take corrective action where required.

9. Retail Marketing & In-Store Communication

• Execute and manage retail marketing initiatives and store events within budget.
• Maintain effective communication with local PR and Marketing teams.
• Ensure all marketing campaigns and communications are implemented accurately and on time.
• Maintain brand standards throughout the store.

10. Store Operations

• Participate in new store openings and store closings as required.
• Travel for store openings, meetings, training, or other business requirements when necessary.
• Attend Store Manager meetings and off-site training.
• Process POS transactions accurately, including:
• Sales
• Exchanges
• Discounts
• Refunds
• Ensure POS access rights are current and compliant with Retail Policies & Procedures.
• Maintain Visual Guidelines and store presentation standards.
• Ensure store maintenance requirements are communicated and addressed promptly.

11. Compliance & Safety

• Comply with all company policies, procedures, operational standards, and core competencies.
• Maintain a safe, secure, and compliant working environment.
• Ensure the safety and well-being of employees and customers.
• Be available to work non-traditional hours, including weekends, evenings, holidays, and overtime when required.

Required Skills & Competencies

1. Leadership & Problem Solving
• Strong leadership, communication, coaching, and team management skills.
• Ability to motivate teams, resolve conflicts, and make effective decisions.
• Ability to develop employees through coaching and mentoring.
2. Sales & Customer Experience
• Strong understanding of retail sales, customer experience, and service standards.
• Ability to analyze sales data and store KPIs to improve performance.
• Ability to identify performance gaps and achieve sales targets.
3. Retail Financial Acumen
• Understanding of retail profitability, sales, productivity, and expense control.
• Ability to manage operating costs while achieving business targets.
4. Operational Efficiency
• Ability to manage staff scheduling, inventory, resources, and store productivity.
• Strong prioritization, delegation, and execution skills.
• Ability to assess risks and make effective business decisions.
5. Team Collaboration
• Ability to build a culture of trust, accountability, and collaboration.
• Strong communication and employee engagement skills.
6. Agility & Adaptability
• Ability to adapt to changing policies, procedures, and business requirements.
• Ability to multitask, prioritize, and work effectively under pressure.
7. Technical Proficiency
• Confident PC user with experience using BI/reporting tools and POS systems.
• Ability to interpret store performance reports and KPIs.

Experience: Minimum 3 years of experience in a Store Manager/Managerial role, preferably within retail.