State Sales Head Eastern Uttar Pradesh (Fans & Home Appliances)

Company: Khaitan India Ltd.

Location: Eastern UP (Base: Lucknow / Varanasi / Gorakhpur)

Experience Required: 14 to 16 Years

Employment Type: Full-time

Role Overview

Khaitan India Ltd. is looking for a seasoned, results-oriented State Sales Head to spearhead business growth, revenue generation, and market expansion across Eastern Uttar Pradesh. The incumbent will be responsible for leading the regional sales team, expanding dealer-distributor networks, and driving sales volume for our portfolio of fans, home appliances, and consumer durable products.

Key Responsibilities

• Revenue & Market Share Growth: Formulate and execute regional sales strategies to consistently meet and exceed primary and secondary sales targets across volume and value metrics.
• Distribution & Channel Management: Identify, appoint, and manage high-performing distributors, stockists, and retail networks. Strengthen presence in tier-2, tier-3, and rural markets.
• Team Leadership & Development: Lead, mentor, and track performance of Area Sales Managers (ASMs), Territory Managers, and field sales executives across Eastern UP.
• Trade Schemes & Commercials: Design and implement competitive trade schemes, dealer incentives, and promotional campaigns while ensuring timely collections and healthy credit control.
• Competitor & Market Intelligence: Track market trends, competitor activities, pricing strategies, and product gaps to provide actionable feedback to senior leadership.
• Supply Chain & Stock Alignment: Coordinate with supply chain and logistics teams to ensure optimal inventory levels and seamless stock availability at all distributor points.

Candidate Profile

• Experience: 14–16 years of hands-on sales experience within the Fans, Home Appliances, Small Domestic Appliances (SDA), or Consumer Durables sectors.
• Regional Expertise: Strong, pre-existing distributor connections and comprehensive market knowledge of Eastern UP territories.
• Leadership: Proven ability to build, motivate, and direct large field sales teams.
• Skills: Excellent negotiation, commercial acumen, distributor ROI management, and data-driven sales planning.
• Education: Bachelor's degree in any discipline; / MBA in Sales & Marketing is preferred.