State Head - Retail

The State Head/Regional Head Retail in Matrimony.com is responsible for expanding the business by identifying and expanding in new geographies in the region apart from overseeing the daily sales operations for a particular state or multiple states. Below are some of the key responsibilities of the retail state head.

Business expansion and Marketing Promotions

• The State Head is responsible for identifying new geographies and properties across the State to expand business.
• Support marketing team in promotional activities like flyer insert, distribution of flyers, temple activities.
• Planning and executing Brand Launches, Brand Awareness and Brand Preference programs and Conduct regular Market Research

Sales and Revenue Growth:

• Setting sales targets at a product level for the team based on market conditions, seasonality, and company goals.
• Tracks and monitors daily lead input and conversion metrics to achieve revenue and growth targets at a product level.
• Monitors daily and weekly run rates at a store and employee level to ensure monthly targets are achieved.
• Designs and implements strategies to ensure Walkin and tele calling leads are 100% attended and followed-up as per campaign strategy to improve same day and 30-day conversion metrics.
• Monitors Average Revenue Per Unit (ARPU) and ensures premium product targets are achieved to increase the ARPU.
• Designs and implements strategies to ensure 100% profiles are created on all new eligible walk-ins and inbound leads.
• Address challenges and obstacles hindering sales performance promptly.
• Work collaboratively with other departments to resolve issues and improve overall business performance.
• Provide accurate sales forecasts and prepare and present sales performance reports to higher management.
• Analyse sales data to identify areas for improvement and optimization.

Store Operations

• Needs to ensure stores are open and employees available during the prescribed working hours.
• Periodic audits on store hygiene and cleanliness and escalating to respective teams and management on priority for any support required.
• Infra (Glow sign board, Entrance Door, Hygiene of store) as per norms and deviations to be highlighted to the relevant team as per escalation matrix.
• Ensure Training and adherence on grooming etiquettes for self and team.
• Monitor employee shifts, manage work hours, and assign tasks to optimize productivity.
• Frequent Audits and Escalation as per matrix on store visibility in Google, Portal, and APPs.
• Periodic monitoring of stores through CCTV cameras to ensure adherence to store protocol.

Team Leadership and Management:

• Own the recruitment and training of sales representatives by partnering with the hiring and training team.
• Provide guidance, coaching, and motivation to the sales team to ensure optimal performance through periodic call audits and mystery walk-in audits.
• Constantly engages with the new joiners from onboarding to 90 days to ensure new employee attrition is kept at the minimal.
• Maintains and shares RAG analysis on a fortnightly basis with the leadership and HR teams to control attrition/hire on time.

Skills & Competencies

• Sales, Marketing, Business Expansion & Development
• Leadership
• P&L Management
• Exposure to inside sales strategies with understanding of dialler strategies and metrics
• Data management and analytical skills with proven experience in strategy formulation.
• Feedback and coaching skills
• Excellent written and verbal communication.
• Cross functional collaboration