State Business Manager

State Business Manager Rajasthan

Company: GMC Consumer Brands
Categories: Confectionery | Cakes & Bakery | Beverages
Location: Rajasthan, India
Department: Sales & Business Development
Reporting To: National Sales Head / Business Director

Role Objective

Lead and scale GMC Consumer Brands business across Rajasthan by driving distribution expansion, secondary sales, market penetration, and profitable growth across confectionery, cakes, bakery, and beverage categories

Key Responsibilities

• Sales & Growth: Achieve state-level sales targets, revenue objectives, distribution goals, and market-share growth.
• Distribution Expansion: Appoint and develop distributors, super-stockists, and channel partners across key markets in Rajasthan.
• Market Penetration: Build a strong presence across general trade, wholesale, retail, and relevant modern trade channels.
• Team Leadership: Recruit, lead, and manage Area Sales Managers, Territory Sales Officers, and sales representatives.
• Distributor Management: Drive distributor productivity, outlet coverage, stock rotation, working capital discipline, and timely collections.
• Category Development: Build market presence for GMCs confectionery, cakes and bakery, and beverage portfolios through focused category-wise sales strategies.
• Market Execution: Ensure product availability, visibility, merchandising, retail activation, and effective implementation of company schemes.
• Business Planning: Prepare monthly sales forecasts, territory plans, beat plans, expansion roadmaps, and periodic performance reviews.
• Commercial Discipline: Monitor secondary sales, inventory, outstanding payments, trade schemes, and sales team productivity.
• Market Intelligence: Track competitor activity, pricing, launches, distributor performance, and emerging growth opportunities.
• Cross-Functional Coordination: Work closely with supply chain, finance, marketing, and management to ensure efficient business execution

Key Performance Indicators (KPIs)

• State sales and secondary-sales achievement
• Active distributor and retail outlet expansion
• Numeric distribution and outlet productivity
• Sales team productivity and target achievement
• Collection efficiency and outstanding control
• Product availability, stock rotation, and market execution
• Profitable growth and trade-spend effectiveness

Candidate Profile

• Experience: 10+ years in FMCG sales, preferably in confectionery, bakery, beverages, or packaged foods.
• Market Knowledge: Strong understanding of Rajasthans FMCG distribution network, wholesale markets, and general trade.
• Leadership: Proven ability to manage sales teams, distributors, and multi-territory operations.
• Commercial Acumen: Strong analytical, negotiation, forecasting, and business-planning capabilities.
• Mobility: Willingness to travel extensively across Rajasthan.