State Business Head (only preferred Biscuit & FMCG industry)

Role & responsibilities

• Develop and execute the state-level sales and business strategy in alignment with the organization's overall objectives.
• Drive primary and secondary sales to achieve monthly, quarterly, and annual business targets.
• Manage and strengthen the distributor and dealer network across the state.
• Identify and appoint new distributors/dealers to expand market reach and improve distribution.
• Drive numeric distribution, outlet expansion, product availability, and market penetration.
• Develop strategies for revenue growth, market expansion, and competitive positioning.
• Lead and mentor the state sales team, including area sales managers, sales officers, sales executives, and field sales teams.
• Set clear targets and KPIs for the sales team and regularly review performance against business objectives.
• Monitor primary sales, secondary sales, distribution, productivity, and outlet coverage.
• Identify underperforming territories and develop corrective action plans to improve business performance.

Preferred candidate profile