Startup Engagement Officer (SEO)

This is a remote position.

Company Description:

Chiestra Racehorse Business (RBC) developed Chie – The MRI for startup and venture which identifies the gap of business internal and defines the maturity of the startup and venture for future fundraising and supports startup founders to save their efforts and cost upto 85% by providing bespoke strategy expertise and resources enabling businesses to become stronger, sustainable and easily scalable. Our mission is to Co-build & Co-deliver equipping startups with the leadership and support they need to unlock their true potential.

Role: Startup Engagement Officer (SEO)

Job Description:

RBC is looking for startup management leaders to market growth and engagement function, who can workagainst equity and sales sharing 10-15%. Leaders with overall 8-10+ years of experience and have exposure working in startup ecosystem and motivation to develop start-ups is a must. This role is ideal for an expert who can align RBC services, startup engagement & repeatable demand engine in a B2B/B2C engagements environment.

Key Responsibilities

Ø Define and own the overall RBC's SaaS marketing strategy aligned with core business objectives, revenue targets, and growth milestones.

Ø Startup connect model development, Lead demand generation and pipeline growth across inbound, outbound, product-led growth (PLG), and partner channels.

Ø Drive go-to-market (GTM) strategy with RBC's service presence to startup ecosystem

Ø RBC's product for startup's MRI brand Chie's positioning and messaging, ensuring consistency across website, content, product marketing, sales enablement, and campaigns.

Ø Develop data-driven marketing plans, using insights from customer behaviour, funnel performance, CAC, LTV, and cohort analysis.

Ø Create channels for RBC's engagement and presence on startup eco system

Ø Create various channel engagement to acquire startups

Ø Create investors connect for potential startup's funding

Ø Create demo day sessions

Ø Create end to end growth roadmap

Engagement Model:

· Fractional: min. 100-120 hours/month

· Remote with periodic on‑site at key pilots and events.

· Full time mode once salary start.

· Outcome‑based retainer with success incentives linked to pipeline and revenue milestones.