Stakeholder Engagement & Awareness Creation Officer

CBM India Trust is committed to improving the quality of life of people with disabilities. CBM

addresses disability as a cause and consequence of poverty in the most disadvantaged

communities of the world. We work in partnership with local, national, and international actors

with the aim of creating a more equal society for all. Our vision is to have an inclusive world in

which all people with disabilities enjoy their human rights and achieve their full potential.

Position: Stakeholder Engagement Awareness Creation Officer

Reporting to: Senior Officer - Training and Accessibility Inclusion

The Stakeholder Engagement Awareness Creation Officer will lead marketing, outreach, and

communication initiatives to promote CBM India Trust s e-learning platform and related

knowledge products. This role will raise awareness, drive adoption, and foster strategic

partnerships by reaching diverse stakeholder groups through digital campaigns, events, and

Responsibilities:

1. Marketing and Promotion

- Develop and implement marketing strategies to increase visibility and adoption of

CBMs e-learning platform and knowledge products.

- Design and manage multi-channel awareness campaigns, including social media,

newsletters, webinars, offline events, and promotional materials.

- Curate and amplify impact stories, testimonials, and user voices to strengthen

- Collaborate with designers, content creators, and external agencies to produce

marketing collateral (brochures, infographics, video teasers, etc.).

- Track and analyze campaign performance, using metrics to refine outreach strategies.

- Identify and map key stakeholders across sectors: disability organisations, schools,

government departments, CSR networks, corporates, healthcare institutions, etc.

- Build and nurture relationships with these groups through regular engagement,

consultations, and onboarding sessions.

- Organise awareness sessions, demos, and orientation workshops for target audiences

to introduce the e-learning modules and platform.

- Lead awareness campaigns targeting diverse stakeholders (e.g., community members,

3. Communications and Representation

- Represent CBM at strategic meetings, conferences, and events related to disability

inclusion and digital learning.

- Draft and review stakeholder communication materials ensuring accessibility and

- Work with the project team to document success stories, testimonials, and user

journeys for advocacy and promotion.

4. Support for Knowledge Products

- Assist in packaging and promoting additional knowledge products (guides, research

briefs, toolkits) developed by CBM India Trust.

- Ensure all outreach efforts align with CBM s values and communication standards,

including accessibility requirements.

Qualifications and Experience:

- Postgraduate degree in Mass Communication, Public Relations, Marketing, Social Work,

Development Studies, or a related field.

- 4-6 years of experience in outreach, communications, or marketing.

- Experience in stakeholder engagement, public campaigns, or digital marketing in a

commercial, profit/nonprofit or social enterprise context or marketing.

- Familiarity with disability rights, inclusion, and accessibility is highly desirable.

- Knowledge of digital tools for communication, social media management, content

Key Competencies

- Strong interpersonal and public engagement skills

- Excellent verbal and written communication (in English, two or more regional

- Creativity in designing and delivering impactful messaging

- Ability to tailor communication to diverse audiences (grassroots to institutional)

- Organised, self-driven, and results-oriented

- Sensitivity to disability inclusion and intersectionality in communications

- Experience with content accessibility guidelines (e.g., WCAG, screen reader-friendly

- Ability to conceptualize, script, or review inclusive media content (videos, podcasts,

- Basic graphic design or social media tool proficiency

- Multilingual skills and cultural sensitivity across regions of India

- Familiarity with SEO (Search Engine Optimization) and SEM (Search Engine Marketing),

and analytics tools to optimize digital outreach and audience engagement.

- Prior experience in marketing knowledge products in profit or nonprofit sectors.

- Experience in organizing public-facing events such as roadshows, webinars,

exhibitions, or digital launches.

Other requirements

The future job holder is expected to adhere to CBM India s policies and procedures, commit

to CBM India s Child Safeguarding Policy and Code of Conduct, and follow CBM India s

CBM India encourages persons with disabilities and women to explore this important

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