Sr Specialist - Content & Design

Job Title

Specialist - Content

Date

Function

Marketing

Reporting To

Associate Director

JD Approved by

Executive Director - Marketing Services

Brand

INUNI

Work Location

Hyderabad

Job Summary

The Content Specialist operates within the Marketing Department in Manila supporting the InUni Brand and collaborates closely with various teams, including Brand, Design, and Creative. This role is essential for enhancing the brand s voice across multiple platforms and ensuring alignment with organizational strategic goals. The Content Specialist not only produces high-quality content but also coordinates with stakeholders to maintain consistent messaging and brand integrity.

Job Purpose

The primary function of the Content Specialist is to create compelling, impactful content that maximizes the effectiveness of our marketing strategies, particularly for international student recruitment. This role drives engagement and supports financial performance by elevating the brand s presence through creative content across various channels.

Key Accountability

• Creates and composes engaging content
• By producing compelling copy for websites, social media, blogs, email campaigns, print collateral, and advertisements. This includes communications related to community management for social media channels such as templated replies, FAQs, animating channels during live events and others.
• Ensures copy aligns with visual elements
• By working closely with brand and design teams during the content creation process.
• Maintain quality and consistency to brand guidelines
• By editing and proofreading all content to uphold high quality and consistency across various project and channels.
• Assists in the development of creative content ideas
• By managing the content ideation process from concept to implementation on social media channels and content platforms, ensuring alignment with project objectives
• Ensures that projects and deadlines are met
• By effectively prioritizing tasks in a fast-paced environment to meet tight deadlines and core objectives.
• Facilitates effective collaboration and feedback throughout the content development process
• By building and maintaining professional relationships with internal stakeholders.

Qualifications

Essential: Bachelor s degree in communications, Marketing, English, Journalism, or a related field.

Desirable: Advanced degree in a relevant discipline. SEO certification; Social media certification

Skills

• Excellent written and verbal communication skills
• Project Management Skills: Strong organizational and time-management skills to oversee multiple projects simultaneously, ensuring timely delivery of content.
• Ability to establish and maintain professional relationships with key internal stakeholders.
• Self-motivation and the capability to work autonomously.
• Comfort in a dynamic, fast-moving environment, with a strong focus on achieving core objectives.
• Strong proficiency in the Microsoft Office Suite.

Experience

• Minimum of 6 years of experience in marketing project management.
• Proven ability to oversee content guidelines across multiple brands and platforms.
• Strong knowledge of SEO best practices.
• Experience in social media channel community management
• Demonstrated expertise in crafting content for various digital platforms.
• Outstanding editing, proofreading, and writing skills with meticulous attention to detail.

Desirable

• Familiarity with digital marketing tactics and AI trends.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.