Sr Specialist, Business Insights & Analytics
Merck · Mumbai · onsite · Posted 42d ago
Undisclosed5–10 yrsfulltimeSourced from
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About this role
Job Summary
Primary Responsibilities
Qualifications and Experience
Required Skills
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
The Senior Specialist, Business Insights Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.
Acting as a data translator, the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams. The role contributes actively to a data-driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.
Primary Responsibilities
- 1. Business Commercial Insights
- Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
- Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
- Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders.
- Deliver ad-hoc analyses to support strategic and operational decision making.
- 2. Performance Measurement Reporting
- Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
- Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions.
- Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.
- Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
- 3. Advanced Analytics Synthesis
- Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.
- Partner closely with Data Science teams to contribute to or interpret predictive models when relevant.
- Support business planning and forecasting accuracy through analytical input and scenario analysis.
- Identify and integrate new data sources such as primary or secondary Market Research.
- Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
- Support compliant data usage in line with local and global policies (e.g. GDPR, market research standards).
- 4. AI-Enabled Productivity Insights
- Embraces AI as a core capability and proactively identifies opportunities to apply AI solutions to business challenges and operational processes.
- Champions the responsible adoption of AI, balancing innovation with governance, compliance, and ethical considerations.
- Uses AI tools to augment analysis, decision-making, content development, and workflow execution, improving team productivity and business impact.
- Contributes to and supports the design and implementation of AI-enabled solutions that deliver measurable value and accelerate business outcomes.
- 5. Cross-Functional Collaboration Enablement
- Act as a trusted analytics partner to Marketing, Sales and DHH Capabilities Enablement teams.
- Collaborate within the global BIA community to share best practices and ensure strategic alignment.
- Contribute to data literacy initiatives and mentor junior analysts where applicable.
Qualifications and Experience
- Master s degree in Business, Economics, Statistics, Data Science, or related field
- 5+ years in analytics or data analysis (regulated industry preferred)
- Commercial, marketing, or sales support experience required; pharma/healthcare a plus
- Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial
- Working knowledge of AI and Generative AI technologies, including responsible and compliant use within a business environment.
- Experience leveraging AI tools to improve productivity, analysis, content development, and decision-making.
- Ability to interpret complex data, deliver actionable insights, and communicate effectively
- Strategic problem solver with strong business acumen and storytelling skills
- Collaborative team player experienced across business and technical teams
- Adaptable and willing to learn new tools and approaches
- Professional English for global collaboration is required; fluency in local language is preferred
Required Skills
- Advanced Analytics
- Analytics Insights
- Benefits Management
- Business Analysis
- Business Decisions
- Business Needs
- Business Process Improvements
- Complex Analysis
- Customer Engagement
- Data Literacy
- Governance Management
- Marketing Effectiveness
- Marketing Management
- Marketing Performance Management
- Market Opportunity Analysis
- Measurement Reporting
- Performance Metrics
- Predictive Analytics
- Program Management
- Sales Performance
- Scenario Planning
- Stakeholder Relationship Management
- Strategic Analysis
- Strategic Planning {+ 2 more}
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
data qualityCustomer EngagementCampaignbusiness processbusiness insightsBusiness AnalysisBenefits ManagementAnalyticsBusiness PlanningBrand StrategyAI ToolsAdvanced Analyticsdata analysiscomplianceAi SolutionsArtificial Intelligence
About Merck
Merck
Pharma
3.5k+
employees
1891
135 years old
Rahway, New Jersey
US
₹12.2L PA avg
Avg at Merck
About
Merck is a global biopharmaceutical leader, dedicated to advancing health solutions through innovative medicines and vaccines for serious diseases.
Industries
Pharma
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