Sr. Sales Executive/Area Sales Manager- General Trade | Lucknow

Position Summary
Position will be responsible for actively identifying, developing, and managing business relationships with distributors, dealers, retailers and customers to sell A.O Smiths products. The position will also be responsible for achieving sales targets by building rapport, understanding customer needs, presenting solutions, and negotiating with the trade partners. The position requires strong communication, market knowledge, and relationship-building skills to generate new business and maintain customer loyalty within a designated territory or market segment.

Role & Responsibilities

Lead generation and prospecting:
Identifying potential customers through market research, networking, and outreach to generate new
sales opportunities.
Responsible for implementation of the sales strategies of the business line in the assigned territory.
Meeting with dealers on a frequent basis and supporting them in the lead generation.
In charge of implementing the business line's sales tactics in the designated territory through an
effective secondary driven sales plan, the territory's sales target is met.
Improve the quantitative and weighted distribution of market shares by enforcing the proper product
mix and business partners selection in the designated territory
Ensure that distributors, direct dealers, and retailers are appointed in the designated territory in
accordance with the business plan.
Target setting for channel partners and enabling them for profitable growth.
Customer relationship building:
¢ Establishing and maintaining strong relationships with existing and potential clients through regular
communication and personalized interactions.
¢ Builds and maintains solid customer relationships, understanding their needs and providing
personalized sales and service solutions as the need be.
Sales presentations and demonstrations:
¢ Presenting product features and benefits to channel partners, addressing their concerns, and
demonstrating the product based on business needs.
¢ Train and educate dealers from time to time for on time customer solutions
¢ Handhold new business partners and provide them with all the necessary support to sustain and
deliver.
Market analysis and report generation:
¢ Staying updated on market trends, competitor activity, and customer needs to adapt sales
strategies accordingly.
¢ Tracking sales performance, analyzing data, and providing accurate sales forecasts to
management.
¢ Monitor the performance of your business partners on a regular basis, identify non-performers, and
take corrective action.
¢ Analysis of lost customers - analyze channel attrition on a regular basis and take corrective action
as needed.
¢ Maintain the monthly report as per business requirement
Collaboration with other teams:
¢ Working closely with marketing, customer service, and product development teams to ensure
aligned messaging and smooth customer experience.

Qualification & Experience
¢ MBA from any college or university
¢ 6+ yrs of working experience in general trade channel

Knowledge & Skills
¢ Expertise to deal with the specifiers
¢ Team Management
¢ Trade partner Management
¢ Coordination with multiple levels and cross functional teams.
¢ Communication and Presentation