Sr. Sales Engineer

Key Responsibilities

• Develop new business opportunities and expand the customer base in the assigned territory.
• Identify and approach potential customers in the electronics, automotive, industrial, consumer electronics, and other relevant sectors.
• Maintain strong relationships with existing customers and understand their current and future requirements.
• Understand customer technical requirements and recommend suitable electronic components/products.
• Prepare and submit quotations, commercial proposals, and technical information to customers.
• Follow up on enquiries, quotations, samples, trials, purchase orders, and deliveries.
• Coordinate with customers, production, engineering, quality, logistics, and internal sales teams to ensure smooth order execution.
• Conduct customer visits, product presentations, technical discussions, and business meetings.
• Support product development and new project opportunities by identifying potential applications and customers.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Achieve monthly, quarterly, and annual sales targets.
• Prepare regular sales reports, sales forecasts, customer visit reports, and pipeline updates.
• Handle customer complaints and coordinate with relevant internal teams for timely resolution.
• Support payment follow-up and ensure timely collection from customers, where applicable.
• Participate in exhibitions, seminars, customer events, and other business development activities.
• Ensure compliance with company sales procedures, policies, and reporting requirements.

Technical Responsibilities

• Develop a good understanding of electronic components and their applications.
• Interpret customer specifications, drawings, datasheets, and technical requirements.
• Work closely with engineering/R&D teams for product selection and technical solutions.
• Support customers during product evaluation, sampling, testing, and qualification.
• Provide technical clarification and product information to customers.
• Identify opportunities for product substitution, cost reduction, and value-added solutions.

Qualification

• Bachelor's degree / Diploma in Electronics & Communication Engineering, Electrical Engineering, or a related field.
• MBA / PG qualification in Marketing or Sales will be an added advantage.