Sr. Sales Engineer/Sales Manager -Laboratory Instruments

Role Summary

As a Sales Engineer, youll own the full sales cycle for our Laboratory Instruments product lines within an assigned territory combining technical consultation with commercial closing. Youll work directly with lab managers, QC heads, R&D teams and procurement decision-makers to understand their application needs and recommend the right equipment, while building and managing channel partners in your region.

Key Responsibilities

• Identify, develop and close new business opportunities across our key segments — Cement, Minerals, Steel, Pharma & Life Science, Universities, CSIR Labs, IITs and other research institutions.
• Understand each customer’s technical and application requirements and recommend the appropriate equipment from our sample prep and furnace ranges.
• Prepare technical-commercial proposals, quotations and tender/EMD responses, and negotiate to closure.
• Conduct product presentations, demonstrations and customer site visits.
• Achieve and exceed assigned sales targets and pipeline goals.
• Build, manage and grow distributor, channel-partner and OEM relationships in the territory.
• Maintain accurate lead, opportunity and activity records in the company CRM.
• Manage inbound enquiries (including online marketplace and web leads) and convert them into orders.
• Represent the company at trade fairs, exhibitions and industry events.
• Coordinate with internal application and engineering teams on custom and made-to-order solutions.
• Track market trends, competitor activity and pricing, and feed insights back to the team.
• Support smooth order handover, installation coordination and post-sales customer satisfaction.

Required Qualifications & Skills

• B.Tech in Engineering (Mechanical, Metallurgical, Chemical, Instrumentation or related). Engineering graduates preferred.
• Minimum 2–5 years’ sales experience selling laboratory instruments, scientific/analytical instruments or laboratory furnaces — or selling equipment and instruments to the pharmaceutical industry or to our customer segments: Cement, Minerals, Steel, Pharma & Life Science, Universities, CSIR Labs, IITs, etc.
• Solid technical comprehension of laboratory and/or industrial equipment.
• Excellent communication, presentation and negotiation skills.
• Willingness to travel extensively across the assigned territory.
• Comfortable using CRM software and MS Office.
• Self-driven, target-oriented and able to work independently.
• Fluency in English; [Hindi / regional language] preferred.
• Valid driving licence

What We Offer

• Competitive fixed salary plus performance-based incentives.
• Travel and other applicable allowances.
• The chance to sell a strong, expanding portfolio of in-house manufactured equipment.
• A growing, innovation-driven ISO 9001 manufacturer with national and international reach.
• Clear career growth as the business scales.