Sr. Sales Co-Ordinator

Role & responsibilities

• Manage and supervise the existing Sales Coordinator team, ensuring timely and accurate execution of daily activities.
• Handle and coordinate with the General Trade (GT) sales team, ensuring smooth sales operations and timely reporting.
• Coordinate with the Sales Team and internal departments including Accounts, Logistics, Warehouse and HR.
• Manage and monitor sales team attendance, leave, late marks, absenteeism and attendance regularization.
• Monitor field activity and sales reporting, identify discrepancies and ensure timely corrective action.
• Prepare and maintain daily, weekly and monthly Sales MIS and performance reports.
• Track sales orders, dispatches, returns, claims, collections and other sales-related activities.
• Ensure timely follow-up and closure of pending sales coordination issues.
• Maintain accurate sales records, customer data and documentation.
• Support the General Trade sales operations, including coordination with distributors, sales representatives and internal teams.
• Identify process gaps and support improvements in Sales Operations.
• Escalate critical issues and provide regular updates to Sales Management.

Preferred candidate profile

• Graduate in any discipline.
• Minimum 5 years of relevant experience in Sales Coordination / Sales Operations, preferably within General Trade (GT), FMCG, Food or Consumer Products.
• Prior experience in handling/supervising a sales coordination or sales support team is mandatory/preferred.
• Hands-on experience in General Trade sales operations, distributor coordination and field sales support.
• Strong MS Excel and MIS reporting skills.
• Excellent coordination, communication, follow-up and organizational skills.
• Strong attention to detail and ability to manage multiple priorities.