Sr. Product Manager - Funnels & Websites

About Us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that. Learn more about us on our Youtube Channel or Blog Posts

About The Team The Funnels, Websites & Lead Generation Experience Team is responsible for shaping how millions of SMBs create high-converting digital experiences using HighLevel. Our mission is to empower businesses with world-class tools for publishing websites and funnels, capturing leads, tracking user behavior, and optimizing conversions with data. We own key product pillars including Website Builder, Funnel Builder, Tracking Events, Analytics Dashboard, Media, Domains, Custom Widgets, Forms, Surveys, and more. Our charter includes driving product innovation, improving user activation, enhancing performance and reliability, and enabling agencies to deliver exceptional web experiences for their clients. As we scale globally, we are doubling down on real-time analytics, AI-powered insights, event-level behavioral tracking, and seamless user journeys across funnels and websites.

About The Role HighLevel is seeking an experienced Senior Product Manager to lead our Website Builder, Funnel Builder Analytics, and Tracking Events product line. This role is ideal for a product leader passionate about empowering agencies to build beautiful, performant sites & funnels and understand user behavior through deep analytics and event instrumentation. You will own the strategy and roadmap for the next-generation builder experience, including:

• Building a world-class Website & Funnel Builder competitive with Top platform.
• Designing event-level tracking systems for clicks, scrolls, form interactions, media engagement, bookings, and more.
• Creating analytics dashboards & insights to help agencies understand performance and optimize conversions.
• Leveraging AI to provide recommendations, automate design decisions, and enhance builder workflows. This is a high-impact role where you will shape the future of how SMBs build online experiences on HighLevel.

Your Responsibilities

• Establish a long-term strategy for HighLevel's Website Builder, Funnel Builder, and Tracking Events. Align the roadmap with customer needs, business goals, and emerging market trends in web creation and analytics.
• Lead discovery, research, requirements, prioritization, execution, and iteration across all builder and analytics capabilities.
• Conduct user interviews, analyze behavioral data, identify user pain points, and convert insights into clear product requirements and user stories.
• Define event taxonomy, enhance tracking systems, and evolve analytics dashboards to help users understand traffic, conversions, and on-page behavior.
• Partner closely with engineering, design, data, GTM, and support teams to drive execution, uplift user activation, and deliver high-quality features on schedule.
• Improve speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget capabilities for funnels and websites.
• Present product plans, progress, and updates. Act as a subject matter expert for builder and analytics functionalities across internal teams and with customers.
• Define and monitor product metrics such as adoption, activation, conversion events, performance, and engagement. Use data to size opportunities and validate outcomes.
• Work on solutions that help agencies scale—bulk actions, reusable components, collaboration capabilities, white-label optimizations, and AI-powered enhancements.

Experience

• 5–6 years of Product Management experience in SaaS, website builders, marketing tech, analytics platforms, or similar domains
• Strong understanding of website creation tools, funnel builders, conversion optimization, and digital marketing workflows
• Experience building LLM-based or AI-driven products and familiarity with evaluation frameworks, monitoring, or instrumentation
• Experience with data pipelines, analytics, or telemetry
• Strong UX and front-end sensibility
• Familiarity with user behavior tracking (clicks, scrolls, heatmaps, form submissions, media events, etc.)
• Strong UI/UX sensibilities and ability to work closely with designers
• Experience collaborating with engineering teams on complex frontend + backend product builds
• Exposure to or interest in AI-driven workflows, LLM-powered assistants, and generative UI systems
• Proven ability to drive strategy, prioritize effectively, and deliver with ownership
• Excellent communication, problem-solving, and stakeholder management skills

Why Should You Join Us? At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company. Join us at HighLevel, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers

Equal Employment Opportunity Information The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision. We encourage you to review our Privacy Policy before submitting your application. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.