Sr. Product Manager - Custom Objects & CRM Data Platform

HighLevel is looking for a Senior Product Manager to own and evolve Custom Objects - a foundational part of our CRM platform.

Businesses operate around more than Contacts, Companies, and Opportunities. A real estate business may need Properties, an automotive business Vehicles, and an insurance business Policies. Custom Objects allow customers to model these unique business entities, define relationships between them, and use that data across workflows, reporting, integrations, and other HighLevel products.

We're looking for a technically strong Product Manager with deep understanding of databases, data modeling, APIs, and integrations who can work closely with Engineering to take this platform to the next level.

Experience building products in one or more of the following areas:

Hands-on familiarity with SQL, APIs, data modeling, or integration architecture is highly valuable.

You're someone who doesn't just ask:

"What features should we build"

You ask:

"What capability or primitive should exist in the platform so this problem is solved consistently across the CRM, APIs, Workflows, Reporting, Integrations, and AI"

You don't need to write production code, but you should be able to go deep with engineers, understand architectural trade-offs, challenge assumptions, and jointly arrive at scalable solutions.

The decisions you make will help shape how HighLevel models and connects customer data across the entire platform.