Sr. PPC Strategist

Job Summary

We are seeking a highly experienced Senior PPC Specialist / Team Leader to lead and scale paid advertising campaigns across multiple platforms for both B2B and B2C clients. The ideal candidate will have strong expertise in developing performance-driven PPC strategies, managing multiple client accounts, mentoring team members, and driving measurable business growth through data-driven decision-making.

This role requires end-to-end ownership of PPC campaigns, from strategy and execution to optimization, reporting, and team leadership. The candidate should possess deep expertise in Google Ads, Microsoft Ads, Meta Ads, analytics, conversion tracking, and performance optimization while ensuring the achievement of business goals such as lead generation, revenue growth, and ROI improvement.

Key Responsibilities

• PPC Strategy & Planning
  • Develop and execute comprehensive PPC strategies aligned with client and business objectives.
  • Plan and manage campaigns across Google Ads, Microsoft Ads, Meta Ads, and other relevant advertising platforms.
  • Conduct market research, competitor analysis, audience segmentation, and keyword research.
  • Define campaign goals, targeting strategies, budget allocation plans, and performance KPIs.
  • Create growth-focused roadmaps for both lead generation and eCommerce campaigns.
• Google Ads & Paid Media Management
  • Manage and optimize Search, Display, Shopping, Performance Max, Video, YouTube, and Remarketing campaigns.
  • Conduct advanced keyword research, match-type planning, search term analysis, and negative keyword management.
  • Develop compelling ad copies and execute continuous A/B testing initiatives.
  • Optimize campaign structures, bidding strategies, audience targeting, and budget distribution.
  • Improve Quality Scores, Ad Rank, and overall account efficiency.
  • Manage multiple high-value PPC accounts simultaneously while maintaining performance objectives.
• Performance & Conversion Optimization
  • Monitor and improve key metrics including:
    • CTR (Click-Through Rate)
    • CPC (Cost Per Click)
    • CPA (Cost Per Acquisition)
    • CPL (Cost Per Lead)
    • ROAS (Return on Ad Spend)
    • Conversion Rate
    • Impression Share
  • Identify and resolve campaign bottlenecks across keywords, ads, audiences, and landing pages.
  • Continuously test and optimize campaigns to maximize ROI and conversion efficiency.
  • Reallocate budgets strategically based on real-time performance insights.
  • Drive scalable growth initiatives across multiple accounts.
• Tracking, Analytics & Attribution
  • Implement and manage tracking solutions using:
    • Google Analytics 4 (GA4)
    • Google Tag Manager (GTM)
    • Google Ads Conversion Tracking
    • Meta Pixel & Conversion API (CAPI)
    • UTM Tracking & Attribution Models
  • Set up, validate, and troubleshoot conversion tracking implementations.
  • Analyze customer journeys and attribution data to improve campaign effectiveness.
  • Identify and resolve tracking discrepancies and data-quality issues.
  • Collaborate with technical teams to ensure accurate reporting and measurement.
• Landing Page Optimization & CRO
  • Evaluate landing pages from a paid advertising and conversion perspective.
  • Provide recommendations on:
    • Messaging
    • Call-to-Actions (CTAs)
    • User Experience (UX)
    • Conversion Funnels
    • Website Speed
    • Form Optimization
  • Collaborate with design, development, and content teams to improve conversion rates through structured CRO initiatives.
  • Support A/B testing and experimentation programs for landing pages and conversion assets.
• Reporting & Business Insights
  • Prepare weekly, monthly, and quarterly PPC performance reports and dashboards.
  • Present actionable insights rather than only performance metrics.
  • Analyze trends, audience behaviors, and growth opportunities.
  • Present campaign performance, challenges, recommendations, and strategic plans to clients and stakeholders.
  • Develop executive-level reporting focused on business impact and ROI.
• Budget Management & Forecasting
  • Manage and optimize monthly advertising budgets across multiple accounts.
  • Forecast campaign spend, lead volume, revenue, and ROAS expectations.
  • Ensure budget efficiency while meeting business objectives.
  • Identify opportunities to scale winning campaigns and improve profitability.
  • Monitor pacing and budget utilization to prevent overspending or underperformance.
• Team Leadership & Mentorship
  • Lead a team of PPC Executives and Specialists.
  • Provide guidance, coaching, and performance feedback to junior team members.
  • Review campaign setups, optimization activities, and reporting outputs.
  • Conduct regular account audits and performance reviews.
  • Establish PPC processes, SOPs, quality standards, and optimization frameworks.
  • Ensure adherence to best practices across all managed accounts.
  • Foster a culture of continuous learning, innovation, and accountability.
• Innovation & Industry Trends
  • Stay updated with changes across Google Ads, Microsoft Ads, Meta Ads, AI-driven advertising, and emerging PPC technologies.
  • Evaluate and implement automation, AI tools, scripts, and advanced bidding strategies.
  • Recommend innovative solutions to improve campaign efficiency and results.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.