Sr Performance Marketing Specialist - Ecommerce

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Sr Performance Marketing Specialist - Ecommerce

Location: Bangalore (India)

Work Mode: Hybrid

Role Understanding

This is Performance Centric Growth Role with prior ecommerce experience - Entrepreneur in Residence

• P&L Ownership - Own full P&L responsibility including revenue growth, ROAS & SKU contribution.
• Drive Full funnel marketing for Amazon.com and D2C website.
• Meta Ads, Google Ads, TikTok Ads and Amazon Ads
• Analyze GMV, traffic, and conversion trends to drive continuous improvement - across major channels (Starting with Amazon.com, Brand Website & Tiktok Shop USA)
• Sharp visibility on: Channel → Revenue conversion, CAC by region/segment, Cohort performance, and LTV/Repeat across all channels.
  
  

Tik Tok Shop

• Analyze GMV, traffic, and conversion trends to drive continuous improvement
• Execute & Manage TikTok Ads (Its a new channel - as long as you're strong at Amazon PPC - Tiktok is similar)
  

Amazon USA

• Analyze GMV, traffic, and conversion trends
• Amazon PPC & Advertising Effectiveness - Focuses on campaign ROI & Strong Execution, ad cost control (ACOS/TACoS), and sales impact driven by paid traffic.
• Deep understanding of Amazon and Flipkart ecosystem (ads, content, cataloging, pricing, promotions, inventory impact, search visibility, etc.) to drive brand growth.
• Build structured launch frameworks for new SKUs to drive rapid discovery and ranking
• Generate daily, weekly, and monthly performance reports with clear business insights
  
  

D2c

• Plan and execute end-to-end performance marketing campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram)
• Track and optimize core metrics: CAC, ROAS, LTV, payback, CVR, CPA, Retention & performance.
• D2C Experience & Retention/Customer Journey (Customer Experience Ownership)
• Homepage storytelling & Category navigation and discoverability
• Product page experience (beyond basic PDPs) & Social proof, reviews, UGC, influencer validation
• Purchase Experience - Offers & promotions strategy & merchandising (creative, profitable bundles)
• Handle Operations & Order SLA KPIs with 3PL / FBA
  
  

Requirements

4+ years of work experience (Best Case in a Growth/Ecomm/Consumer Business)

• Proven Revenue Builder: Demonstrated track record on growing either Amazon OR D2C is non-negotiable.
• An exceptionally structured thinker, can break down complexity into crisp, actionable next steps.
• Obsessed with processes, detail, and velocity - Ideally you dislike inefficiency and love building order in chaos.
• TikTok is new - No Prior Experience works (Other channels Prior Experience is compulsory)
• Fluent in both data and narrative equally comfortable in spreadsheets and strategy.
• Fast learner with a strong ownership mindset and ability to drive results independently.
• Brand Sells in the US (There are chances that PST Timezone work/co-ordination might come up especially during high peak times - So someone okay with that is crucial)
• Must have skills: Analytics, Meta Ads, Amazon Ads, Google Ads & Other Marketing Automation Tools & AI / Claude Code Experience (Basic is fine)
  
  

Ready to build the future

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