Sr. Performance Marketer

Key Responsibilities

• Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.
• Develop campaign strategies based on business objectives, audience, geography, funnel stage, and budget.
• Manage lead-generation, conversion, awareness, retargeting, and remarketing campaigns.
• Conduct audience segmentation, keyword research, targeting, and budget-allocation planning.
• Track and improve CPC, CPM, CTR, CPL, CPA, CAC, ROAS, conversion rate, and lead quality.
• Run structured A/B tests for creatives, copy, hooks, audiences, landing pages, bidding, and campaign structures.
• Identify underperforming campaigns and implement corrective actions based on data.
• Work with design, video, and content teams to develop performance-focused ad creatives and winning hooks.
• Implement and verify conversion tracking, pixels, events, UTMs, analytics, and attribution setups.
• Analyze landing-page and funnel performance and recommend conversion improvements.
• Prepare weekly/monthly performance reports with insights, actions, results, and next steps.
• Conduct competitor and market analysis and stay current with platform policies, automation, and trends.