Sr.Paid Media

Job Title: Performance Marketing

About the Role:

 We are looking for a performance marketing leader to head and oversee paid media strategies across multiple brands/business units. The Group Head will be responsible for driving digital growth, guiding performance teams, and ensuring successful delivery of ROI-focused campaigns. This role demands strong strategic thinking, hands-on knowledge of performance channels, team leadership, and proven ability to scale revenue through digital media.

Key Responsibilities:

Strategic Ownership:

 Develop, guide, and oversee performance marketing strategies across channels (Google Ads, Meta, Affiliate Networks, Native platforms like Taboola, Moneycontrol, etc.).

Growth & ROI:

 Drive customer acquisition, retention, and revenue growth through data-led and result-oriented campaigns.

Team Leadership:

 Lead, mentor, and support performance marketing managers and teams; ensure continuous upskilling, best practices, and collaborative execution.

Budget Governance:

 Plan, control, and optimize large media budgets while maximizing ROI and cost efficiency.

Data-Driven Optimization:

 Track KPIs, analyze campaign trends, and apply insights to continually improve performance and media efficiency.

Cross-Team Collaboration:

 Work with creative, servicing, analytics, and product teams to ensure seamless planning and execution of campaigns.

Innovation & Industry Excellence:

 Explore and implement new platforms, tools, and strategies to stay ahead in performance marketing trends.

Client & Stakeholder Ownership (Agency role):

 Present performance updates, insights, and campaign roadmaps to clients/stakeholders and maintain strong working partnerships.

Requirements:

5+ years of performance marketing experience with strong exposure to multi-channel paid media.

2+ years in a leadership role managing teams and large-scale budgets.

Expertise in Google Ads, Meta, and native platforms like Taboola.

Proven track record in delivering ROI, scale, and measurable business results.

Excellent leadership, client communication, and presentation skills.

Experience in an agency managing multiple accounts OR brand-side managing multiple categories (preferred).