Sr. Officer - Marketing

Department -Business Unit-North (Trade)

Grade -E-2

Executing Sales Strategy:

• Execute the targeted sales numbers for region in co-ordination under guidance of Sales Manager/ Zonal Head
• Ensure alignment of own sales planning to JCP
• Seek regular review of own sales performance against the set targets and plan for course correction as required
• Coordinate with the Technical Services team to ensure highest standards of customer satisfaction
• Support Zonal Head and Sales Manager in performing periodic demand forecasting for own districts
• Track competitor activities and support with data on competitor performance, price points, etc
• Follow SOPs and seek approval for revision in prices based on the current rate ongoing in market to set competitive prices

Sales Operations:

• Adhere to periodic sales targets as set by Zonal Head or Sales Manager
• Update in detail the sales tracker with numbers achieved, target set, product sold in order to help performance tracking and analysis
• Adhere to defined standard operating procedures to sell products and record sales
• Adhere to internal technology platforms requirements for tracking sales performance, attendance
• Co-ordinate with internal teams to ensure availability of stock for sales and demonstrations
• Collaborate with Technical services team in implementing the designed marketing activities
• Ensure timely delivery of product in the assigned territory through co-ordination with logistics teams and local distributors

Dealer Network management:

• Support expansion of dealer network to maximize market penetration & sales volumes
• Onboard and activate potential channel partners through drives and campaigns
• Roll-out trade discounts, promotions and schemes in line with functional objectives
• Encourage dealers to avail cash discount
• Drive strong relationships with dealers/sub-dealers/other influencers through CRM activities
• Resolve issues of dealers within stipulated timelines
• Support with market research on potential distributors in the area to collaborate.