Sr. Marketing Tech Manager

1. Job Title : Sr. Marketing Tech Manager 2. Job Summary : seeking a senior technology- and platform-agnostic Enterprise Multi-Solution Architect to shape end-to-end digital experience and MarTech transformations for global clients. The role requires breadth across content management digital experience platforms digital asset management customer data analytics personalisation experimentation journey orchestration commerce marketing automation integration and cloud ecosystems. 3. Experience : 20 - 24 years 4. Required Skills : Technical Skills: Digital Asset Management Adobe Analytics Domain Skills: 5. Nice to have skills : Domain Skills:Content & Knowledge Management 6. Technology : Custom Service 7. Shift : Day 8. Responsibilities : Partner with Cognizant Moment leadership industry teams account teams alliances and delivery leaders to define market-facing growth plays across digital experience and MarTech. Translate market signals client pain points and technology shifts into focused propositions point-of-view content executive narratives and account-specific value hypotheses. Identify repeatable opportunities across experience modernisation content supply chain customer data activation journey orchestration analytics commerce digital service and managed optimisation. Connect strategy design technology data engineering and operations into one coherent transformation narrative rather than a catalogue of products. Lead discovery and architecture workshops with business marketing data product security and technology stakeholders. Define current-state target-state and transition architectures spanning experience content customer data decisioning analytics workflow integration cloud and operations. Create capability maps domain models reference architectures integration blueprints architecture principles standards and decision records. Evaluate architectural alternatives and communicate business value constraints dependencies total-cost implications delivery risk and operating-model impact. Ensure solutions are secure scalable interoperable observable accessible high-performing and maintainable. Assess and architect traditional headless hybrid and composable CMS/DXP solutions using objective business and technical criteria. Bring architectural understanding across enterprise platforms such as Adobe Experience Manager Sitecore Optimizely Contentful Contentstack Acquia/Drupal WordPress VIP Sitefinity Magnolia Liferay and comparable ecosystems. Define multi-site multi-brand multilingual localisation taxonomy metadata workflow publishing preview search SEO accessibility and governance approaches. Design reusable content models structured content APIs experience composition design-system integration and omnichannel delivery patterns. Lead platform assessments product selection modernisation re-platforming coexistence and migration strategies without vendor bias. Define measurement strategies KPI trees event and data-layer standards tagging architecture consent-aware data collection and analytics governance. Architect solutions across Adobe Analytics and Customer Journey Analytics Google Analytics 4 and Google Marketing Platform Amplitude Mixpanel Piwik PRO Tealium and comparable analytics ecosystems. Connect behavioural operational campaign and customer data to dashboards experimentation and decision-making processes. Establish data quality lineage observability access control and responsible use of insights. Architect identity profile segmentation consent audience activation personalisation experimentation decisioning and cross-channel journey capabilities. Evaluate and integrate CDP marketing automation and journey platforms such as Adobe Experience Platform and Journey Optimizer Salesforce Data Cloud and Marketing Cloud Braze Salesforce Personalization Twilio Segment Tealium mParticle Treasure Data Oracle SAP Emarsys and comparable products. Design real-time and batch patterns across web mobile email messaging paid media commerce service and offline channels. Maintain clear boundaries and loose coupling between experience content data decisioning and channel execution layers. Design end-to-end content operating models covering planning intake creation review approval localisation asset management distribution reuse and performance feedback. Assess DAM work management product information and creative operations platforms across vendor ecosystems. Define metadata taxonomy rights rendition reuse workflow integration and governance models. Apply AI to tagging search summarisation content adaptation variation quality checks and workflow automation with human review and brand controls. Architect integrations with CRM commerce PIM ERP DAM search identity consent loyalty service data platforms marketing channels and enterprise APIs. Define API-first event-driven microservices serverless edge and Backend-for-Frontend patterns using REST GraphQL events streams and webhooks. Apply pragmatic MACH and composable principles based on client maturity economics latency resilience and operating capacity. Define authentication authorisation caching retries circuit breaking graceful degradation observability and platform-operability standards. Apply working knowledge across AWS Microsoft Azure Google Cloud and SaaS integration ecosystems. Identify high-value AI use cases across research discovery requirements experience design content code testing migration analytics personalisation and operations. Design governed generative AI retrieval-augmented generation copilots and multi-agent workflows that integrate with enterprise platforms and trusted knowledge sources. Define model prompt context tool memory evaluation observability security and human-in-the-loop architecture. Assess build-versus-buy choices across hyperscaler AI services platform-native AI enterprise copilots foundation models and specialist tools. Create reusable AI accelerators and service offerings that improve speed quality reuse and outcome traceability without compromising privacy intellectual property or accountability. Create productized offerings with a clear client problem target buyer entry diagnostic deliverables reference architecture delivery method commercials and expansion path. Build playbooks assessment frameworks maturity models solution blueprints estimation models demo scenarios accelerators and reusable proposal assets. Validate offerings with industry sales alliance and delivery stakeholders and continuously refine them using pursuit and delivery evidence. Define routes from advisory and diagnostic work to transformation programmes and recurring managed optimisation services. Lead solution strategy for RFIs RFPs proactive proposals account workshops and executive client discussions. Define scope assumptions dependencies risks non-functional requirements estimates team structure roadmap and delivery architecture. Develop differentiated solution narratives and present or defend recommendations during client orals architecture boards and technical evaluations. Coordinate specialists across experience content data analytics commerce integration cloud security AI and managed services. Provide architecture governance from discovery through implementation release and production readiness. Review solution and detailed designs implementation conformance security privacy performance accessibility resilience and operational readiness. Guide Solution Architects Enterprise Architects Technical Architects Data Architects and Engineering Leads across complex programmes. Turn delivery lessons into reference patterns reusable assets proof points and improvements to GTM offerings. Build credibility with CIOs CTOs CMOs CDOs enterprise architects and product leaders by connecting experience outcomes with enterprise feasibility. Explain complex architectures and technology trade-offs in clear business language while retaining the depth required for engineering discussions. Work across technology partners and alliances while maintaining objective outcome-led recommendations. Contribute to thought leadership industry propositions market events analyst conversations capability building and practitioner communities. 9. Job Location : Primary Location :INTNCHNA10(ITIND MEPZ (TBM) SDB 1 -4 SEZ) Alternate Location :NA NA Alternate Location 1 :NA NA 10. Job Type : Sr. Manager - Projects [45PM00] 11. Demand Requires Travel? : No 12. Certifications Required : Not Required