Sr. Marketing Operations Manager - Global Lead Flow

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role

Join the Marketing Operations team and play a critical role in scaling Samsara's global revenue engine. As our Sr. Marketing Ops Manager for Global Lead Funnel Optimization, you will own the end-to-end lead lifecycle — from ingestion and routing through enrichment, SLA governance, and funnel performance — across all of our go-to-market regions.

This is a high-impact, cross-functional role at the intersection of marketing, sales, and data. You'll work closely with Marketing, Sales, Sales Operations, and Engineering to continuously improve the systems and processes that convert marketing activity into pipeline — and you'll be expected to operate with a high degree of autonomy, bringing both analytical rigor and a builder's mindset to every problem you tackle.

This is a remote position open to candidates residing in the US except the San Francisco Bay Metro Area, NYC Metro Area, and Washington, D.C. Metro Area.

You should apply if:

You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.

You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.

You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.

You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role, you will:

Own the global lead funnel architecture. Take end-to-end ownership of lead ingestion, routing logic, channel setup, data enrichment, and SLA governance — continuously iterating to improve speed, accuracy, and conversion.

Drive lead-to-opportunity performance. Conduct regular analyses of funnel conversion rates across regions and segments; translate findings into prioritized improvement initiatives and lead their execution through to measurable impact.

Build for scale, not just for today. Design and implement scalable process and systems improvements that anticipate Samsara's continued growth across markets — solving problems at the root, not the surface.

Enable funnel visibility. Build and maintain reporting that gives marketing and sales leadership clear, reliable insight into pipeline generation performance; surface trends, anomalies, and opportunities proactively rather than reactively.

Be the operational backbone of our GTM engine. Maintain deep, trusted working relationships across Sales, Sales Operations, Account Development, Marketing, and Engineering; serve as the go-to operational counterpart who can communicate clearly across technical and non-technical audiences alike.

Leverage AI and automation to compound your impact. Build AI-powered workflows that automate repeatable lead flow tasks; integrate these into your standard operating approach and actively share what's working with the broader team.

Bring solutions, not just problems. Identify gaps before they become escalations; frame issues clearly and arrive at cross-functional conversations with a point of view on how to fix them.

Be a trusted partner to the teams who depend on you. Serve as a responsive, solutions-oriented resource for ADR Managers and Marketing Campaign owners — fielding questions on lead quality, performance measurement, and system behavior with an open mind and a win-as-a-team attitude; use their feedback to continuously improve what you own.

Champion Samsara's cultural principles. Role model and embed our values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally.

Minimum requirements for the role:

6+ years of experience in Marketing Operations, Sales Operations, Business Systems, Analytics, or a closely related B2B go-to-market role, with a strong emphasis on analytical problem solving and end-to-end program ownership.

Advanced proficiency with LeanData for lead routing and Salesforce , including deep working knowledge of the Lead, Contact, Account, Campaign, Activity, and Opportunity data models.

Strong command of funnel dynamics, measurement, and analytics — able to diagnose conversion issues, build analyses, and translate findings into clear, data-driven recommendations for senior stakeholders.

Clear, structured communicator with strong stakeholder management skills across GTM functions (Marketing, Business Development, Sales, Customer Success, and beyond); able to make complex operational topics accessible and actionable for both technical and non-technical audiences.

Demonstrated ability to own cross-functional programs end-to-end — from problem definition through execution and measurement — with minimal direction.

AI tools in day-to-day work — whether in-app copilot features (e.g., Salesforce Einstein) or standalone solutions like Claude, ChatGPT, or Gemini.

An ideal candidate is also comfortable with:

Databricks as a consumer — writing or adapting queries, pulling data sets, and conducting ad hoc analysis.

Tableau for building or interpreting dashboards and funnel reporting.

Marketing automation and sales engagement platforms: Marketo , Gong

Automation and workflow tools: Gumloop , Zapier , Clay , Airtable

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.

Annual Base Salary $105,315 — $159,300 USD

Total Rewards

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.

Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.

Flexible Working 

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Belonging at Samsara

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Accommodations 

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

Our Commitment to Authenticity

We use Tofu , a fraud detection tool, to validate the authenticity of applications and protect against identity fraud. This ensures we are connecting with real people and allows us to prioritize genuine candidates. Please see Samsara’s Candidate Privacy Notice for more information.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our  blog post here .