Sr. Marketing Manager / B2B Field Sales

Job Description Sr. Marketing Manager B2B Field Sales

Position: Sr. Marketing Manager B2B Field Sales
Department: Sales & Marketing
Industry: Healthcare / Diagnostics
Location: Bangalore
Employment Type: Full-Time

Job Summary

We are looking for an experienced and result-oriented Sr. Marketing Manager B2B Field Sales to drive business growth through B2B sales, corporate tie-ups, institutional partnerships, and healthcare network development. The role involves building strong client relationships, generating new business opportunities, and achieving revenue targets through field sales.

Key Responsibilities

• Develop and execute B2B sales and marketing strategies to achieve business and revenue targets.
• Identify and acquire new clients including hospitals, clinics, corporate organizations, diagnostic center’s, pharmacies, and healthcare institutions.
• Generate leads through field visits, networking, referrals, and market research.
• Build and maintain strong relationships with key decision-makers and institutional clients.
• Conduct regular client visits, presentations, product/service demonstrations, and business meetings.
• Develop and manage corporate tie-ups, referral partnerships, and institutional contracts.
• Achieve monthly, quarterly, and annual sales targets.
• Prepare commercial proposals, quotations, and negotiate pricing and agreements.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Coordinate with Operations, Laboratory, Customer Service, and other internal teams to ensure smooth service delivery.
• Track sales pipeline, follow-ups, conversions, collections, and revenue through regular MIS reporting.
• Manage and mentor the field sales/marketing team to improve productivity and business performance.
• Identify opportunities for expansion into new territories, customer segments, and healthcare networks.

Candidate Requirements

• Qualification: MBA/PGDM in Marketing, Sales, Business Administration, or a related field preferred.
• Experience: 5+ years of experience in B2B field sales/business development, preferably in healthcare, diagnostics, hospitals, or pharmaceuticals.
• Strong experience in client acquisition, corporate tie-ups, institutional sales, and relationship management.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Strong networking and field-sales capabilities.
• Target-oriented with good business development and analytical skills.
• Willingness to travel extensively within Hyderabad and nearby markets.

Key Performance Indicators (KPIs)

• New client acquisition
• Revenue and sales target achievement
• Corporate/institutional tie-ups
• Lead-to-conversion ratio
• Client retention and relationship development
• Sales pipeline and field visit productivity
• Collection and payment follow-up
• Territory/business growth