Sr. Marketing Executive Demand Generation

Sr. Marketing Executive - Demand Generation

Exp: 5+ years

Location: Noida 63

Work mode: work from office

Company Profile: www.pathinfotech.com

What You will Do

• Own integrated B2B campaigns from start to finish: segments, messaging, channels, timelines and KPIs. Channels include email, paid search and social, organic social, content syndication, webinars and events.
• Build demand generation and nurture programs that turn target audiences into qualified leads, including ABM plays for priority accounts.
• Work with Sales and Pre-sales on lead scoring, routing and MQL-to-SQL conversion, and track every lead through to pipeline.
• Brief and coordinate designers, subject-matter experts and agencies to deliver landing pages, emails, case studies, whitepapers and social creatives. Repurpose content across channels to get more from each asset.
• Run campaign operations in HubSpot, Marketo or an equivalent tool: segmentation, workflows, nurture journeys, UTM tracking and clean CRM data.
• Measure what matters: CTR, CPL, conversion, lead quality and pipeline contribution. Run A/B tests and use the results to fix what isnt working.
• Watch competitors, buyer behaviour and MarTech trends, and turn them into new campaign ideas.

Key Requirements

• 5+ years of hands-on B2B marketing or demand generation experience, preferably in IT services, SaaS or enterprise technology.
• A proven record of independently planning, running and optimizing multi-channel campaigns.
• Hands-on experience with marketing automation (HubSpot, Marketo or equivalent) and working knowledge of a CRM (Salesforce, Microsoft Dynamics or equivalent).
• Comfortable with Google Analytics and campaign reporting, and able to turn data into clear recommendations.
• Strong writing and communication skills: crisp briefs and clear stakeholder updates.
• Strong ownership, with the ability to handle several stakeholders, timelines and priorities without close supervision.
• Bachelors degree in Marketing, Communications, Business or a related field.