Sr Marketing Cloud Developer

Role: Sr. Marketing Cloud Developer

Location: SE Office, Brookfield, Bangalore

Job Summary:

• Sr. Marketing Cloud Developer
• Years of experience needed – Minimum of 5 – 7 years of experience with Salesforce Marketing Cloud, including hands-on development and implementation. Proven track record of delivering complex marketing automation solutions.

Technical Skills:

• Salesforce Marketing Cloud Proficiency:
• Journey Builder: Design and implement automated customer journeys.
• Email Studio: Create and manage email campaigns.
• Mobile Studio: Implement mobile messaging and push notifications.
• Automation Studio: Implement complex workflows that automate marketing and data management tasks based on criteria configured.
• Advertising Studio: Manage and optimize digital advertising campaigns.
• CloudPages and Content Builder: Develop landing pages and dynamic content.
• Integration Expertise:
• APIs and Middleware: Experience with REST/SOAP APIs and integration tools to connect Salesforce Marketing Cloud with other systems (e.g., CRM, ERP).
• Data Integration: Knowledge of data synchronization and ETL processes.
• Data Management:
• Data Extensions: Design and manage data extensions and segmentation.
• SQL: Proficiency in SQL for querying and manipulating data within Marketing Cloud.
• AMPscript & SSJS: Ability to use AMPscript or Platform object Server-Side JavaScript functions in email messages and reserve using Core library server-side JavaScript to landing pages, dynamic content personalization and applications.
• Troubleshooting and Debugging:
• Issue Resolution: Ability to identify and resolve technical issues related to Marketing Cloud implementations and integrations.
• Performance Optimization: Skills in optimizing performance and troubleshooting inefficiencies.

Responsibilities:

• Development & Implementation:
• Design, develop, and implement scalable and efficient solutions within Salesforce Marketing Cloud (SFMC) including Email Studio, Automation Studio, Journey Builder, and Audience Builder.
• Write and maintain complex SQL queries, AMPscript, and JavaScript to support marketing automation and data integration.
• Create and manage data extensions, import and export activities, and integrate with external systems using APIs.
• Coordinate with cross-functional teams including Marketing, IT, and Sales to ensure successful project delivery.
• Provide technical guidance and mentorship to junior developers and team members.
• Solution Design:
• Collaborate with Technical Architect to understand business requirements and translate them into technical specifications and solutions.
• Develop and document architecture and design for marketing automation solutions.
• Optimize existing processes and solutions for performance and scalability.
• Testing & Troubleshooting:
• Perform rigorous testing of marketing solutions to ensure functionality, accuracy, and performance.
• Troubleshoot and resolve issues related to marketing automation and data integration.
• Documentation & Training:
• Maintain comprehensive documentation for development processes, configurations, and best practices.
• Conduct training sessions for internal teams on SFMC functionalities and best practices.
• Continuous Improvement:
• Stay up-to-date with the latest Salesforce Marketing Cloud features and industry trends.
• Recommend and implement improvements to enhance the effectiveness of marketing campaigns and automation processes.
• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Developer
• Salesforce Marketing Cloud Consultant