Sr Manager

Role Purpose:-

The role will own the planning, implementation and optimisation of digital and AI-enabled marketing initiatives, with a clear focus on lead generation, customer engagement, conversion, revenue contribution and marketing ROI. The incumbent will also identify and implement new-age technologies and automation to improve marketing efficiency, customer experience and business growth.

Key Responsibilities:-

1. Digital Marketing & Business Growth

• Develop and execute digital marketing strategies aligned with business and sales objectives.
• Drive qualified enquiries, opportunities and revenue through digital channels.
• Manage and optimise online channels including website, social media and digital campaigns.
• Continuously improve digital lead generation and conversion performance.

2. AI & MarTech Transformation

• Identify and implement relevant AI and MarTech solutions across marketing.
• Use AI for content creation, customer engagement, lead management, analytics and productivity.
• Automate repetitive marketing activities and improve team efficiency.
• Evaluate technology investments based on business impact and ROI.

3. Marketing Automation & Customer Journey

• Design automated customer journeys from enquiry to qualification, nurturing, conversion and re-engagement.
• Build automated lead follow-up and nurturing processes.
• Improve response time, lead engagement and conversion through automation.
• Work closely with Sales and Service teams to ensure effective lead handover.

4. WhatsApp, AI Calling & Customer Engagement

• Develop WhatsApp as an active customer communication and lead-generation channel.
• Explore AI/automated calling for lead qualification, follow-up and customer engagement.
• Build structured communication journeys for prospects and existing customers.
• Track engagement and conversion from these channels.

5. Customer Database & Segmentation

• Build and maintain a clean, structured and actionable customer database.
• Develop customer segmentation based on product, geography, customer type, buying behaviour and opportunity.
• Use CRM data to drive targeted campaigns, cross-selling, up-selling and re-engagement.
• Improve data completeness and utilisation across marketing and sales.

6. Marketing Analytics & ROI

• Develop dashboards for real-time visibility of marketing performance.
• Track CPL, CAC, conversion rate, campaign ROI, channel ROI and revenue contribution.
• Analyse customer acquisition and retention trends.
• Provide management with actionable insights and recommendations.

7. Content, Digital Brand & Product Marketing

• Strengthen UDLs digital brand presence.
• Develop product-focused digital content aligned with business objectives.
• Work with creative teams/agencies to develop high-quality campaigns.
• Ensure consistent communication of product value propositions across digital platforms.

8. Product Launch & Go-to-Market

• Develop digital-first Go-to-Market plans for new products and categories.
• Create launch campaigns covering awareness, lead generation, nurturing and conversion.
• Track campaign performance and optimise based on results.
• Coordinate with Sales and Service teams for effective launches.

9. Offline-to-Digital Integration

• Integrate exhibitions, dealer meets, workshops and other offline activities with digital lead capture.
• Ensure leads generated through events are captured, assigned and followed up systematically.
• Measure event-generated opportunities and ROI.

10. Team, Agency & Continuous Innovation

• Manage internal resources, agencies and technology partners.
• Build internal capability and continuously improve the marketing ecosystem.
• Identify new marketing opportunities, latest technologies and channels.

Skills & Qualification

• 10-15 years of experience in Digital Marketing, Growth Marketing or technology-led AI marketing.
• Practical understanding of AI tools and their application in Marketing Automation, Digital Analytics and Online Lead Generation.
• Experience in B2B, B2C ,Healthcare, Dental, Medical Devices will be preferred.