Sr Manager - Social Media

We are looking for a creative and data-driven Social Media Head to lead our brand presence across Instagram, Facebook, Linkedin, YouTube, and emerging platforms. The ideal

candidate should understand beauty trends, content creation, influencer engagement, and brand storytelling.

Key Responsibilities-

Strategy & Planning

• Build monthly and quarterly social media strategies for brand awareness,

engagement, and conversions

• Research global beauty trends and adapt them to brand communication
• Plan campaigns for new launches, festive moments, and sales

Content Creation & Execution

• Ideate and lead photo/video shoots, reels, tutorials, and educational content
• Work closely with design, video, and product teams for creative content
• Write engaging captions, scripts, and post copies
• Ensure brand voice, identity, and aesthetic remain consistent

Team Management

• Lead social media executives, designers, content creators, and editors
• Create clear workflows, calendars, and approvals
• Evaluate team performance and mentor them

Performance & Analytics

• Track KPIs: reach, engagement, followers, website traffic, conversions
• Use data to improve content and campaign decisions
• Prepare weekly/monthly performance reports

Influencer & Community Management

• Coordinate with influencer team for content collaboration
• Engage with customers via comments, messages, and communities
• Manage brand reputation across platforms

Platform Expertise

• Strong understanding of Instagram, YouTube, Facebook, Linkedin, Threads,

Pinterest

• Knowledge of paid ads, boosting strategy, and performance tracking
• Ability to find and leverage new trends, sounds, and formats

Requirements-

• 5+ years in social media management (beauty/fashion preferred)
• Strong communication, creativity, storytelling & planning
• Good knowledge of analytics tools (Meta, YouTube Studio, Google Analytics)
• Experience handling large follower accounts or high-volume content
• Team handling experience is a must