Sr. Manager - Sales Analyst

Company Description Nicomatic is a global designer and manufacturer of innovative interconnect solutions and is recognized among the top 100 connector manufacturers worldwide. The company is also a leading producer of metal dome switching technology, ranking in the top 3 manufacturers in Europe and top 5 globally for man–machine interfaces. Nicomatic focuses on high-reliability, high-performance products used in demanding industries such as aerospace, defense, and industrial electronics. Nicomatic India Electronics Pvt. Ltd. is the Indian subsidiary, supporting local customers while being fully integrated into the global Nicomatic network. Team members benefit from an international, technology-driven environment with strong emphasis on quality, innovation, and collaboration. Nicomatic India, established in 2011, designs and manufactures connectors and electrical harnesses. Supporting the "Make in India" initiative of our government, we inaugurated our manufacturing facility in 2022 to serve our Indian defence sector and explore export opportunities.

Role Description This role of Business Analyst – Sales & Commercial Analytics will be responsible for managing inquiry analytics, pricing intelligence, and business data insights to support strategic decision-making. The role includes analysing historical data related to pricing, product performance, customer behaviour, and sales conversion, while enabling data-driven decisions across sales and business functions. This position will collaborate closely with Sales, Marketing, R&D, Production, and Finance, and teams to optimize business growth, profitability, and customer engagement.

Job Responsibility Review, analyse, and respond to all incoming sales inquiries and RFQs. · Conduct pricing analysis based on historical data, key accounts, and strategic projects to support optimized quotation decisions. · Perform negotiation analytics considering product mix, customer segments, and deal value. · Analyse and track key business data including: o Sales Orders & Billing data o Payment tracking & outstanding analysis o RFQ / Inquiry funnel performance o Inquiry compliance – Terms & Conditions response o Inquiry vs Order conversion analysis o Regional & segment-wise sales trends o Key Accounts & Key Projects performance o Product-wise / Application-wise / Industry-wise analytics · Develop dashboards and reports using Power BI / Excel for management insights. · Track competitor pricing, market trends, and win/loss analysis. · Coordinate with internal stakeholders for data collection, approvals, and business support. · Provide actionable insights to improve conversion rate, profitability, and sales efficiency. · Ensure data accuracy and maintain commercial databases and records.

Key Skills/Competencies: Technical Competencies · Microsoft Excel: Advanced formulas + functions, Pivot Tables + Pivot Charts, VLOOKUP/XLOOKUP, INDEX-MATCH & Data validation. · Technical Foundations: APIs and system integrations, SQL, Basics Statistics, Basic Python & Basic knowledge of cloud platforms is an advantage. · Business Intelligence (BI) Tools: Power BI, Tableau & Dashboard creation and KPI tracking. · Analytical Mindset: Familiarity with data visualization concepts (experience with Power BI) & Storytelling with data for decision-making. · Project Management & Collaboration Tools (*Not immediate require as it’s for future): Jira, Confluence & Microsoft Visio. · CRM & ERP Experience: CRM-Salesforce / ERP-EPICORE (Preferred based on candidate).

Business Competencies · Domain Knowledge: Defence, Aerospace, UAV & Drone. · Systems & Sub-systems knowledge & Trends: Understanding Systems (5th Gen Aircraft, Air- Defence, etc) and Sub-systems (Radar, Optronics, Warfare, etc). · Top Accounts Trends: Understanding of customer behaviour, key accounts, and project-based sales for the top accounts like Defence PSU (Ex- BEL, BDL & HAL) & Indian Corporate (Ex- TASL, Adani, L&T Defence, Bharat Forge, etc.) · Inquiry Understanding: RFQ lifecycle (Expertise in inquiry handling, offer preparation, pricing justification, and commercial analysis), and B2B sales processes. · Requirements Gathering & Documentation: Business Requirement Document (BRD), Functional Requirement Specification (FRS), User Stories and Acceptance Criteria & Process mapping. · Competitor Analysis: Capability to perform competitor benchmarking and market positioning analysis. · Strategic Thinking: Aligning projects with business goals, Identifying opportunities for growth and efficiency & Cost-benefit analysis. · Problem-Solving & Critical Thinking: Root cause analysis, Gap analysis & Ability to troubleshoot data discrepancies with a high level of attention to detail. · Negotiation & Facilitation: Leading meetings, Handling customer interactions and Negotiation. · Pricing: Strong capability in pricing analytics, margin analysis, profitability tracking, and ability to support negotiation strategies through data-driven insights. · Forecast Trends Understanding: Based on Market dynamics, Sales funnels, Conversion metrics, Profitability, Gross margin, and pipeline forecasting from Sales team. · Reporting and Presentation: Creating management reports, KPI and performance tracking & Presentation skills using PowerPoint. · Communication Skills: Clear verbal and written communication, Presentation and storytelling.

Behavioural Competencies · Self-driven and result-oriented. · Willingness to travel based on requirements. · Strong interpersonal and communication skills. · Capable of working effectively with CFT’s to deliver customer-centric solutions. · High level of integrity, persistence, and resilience in competitive markets. · Design thinker & Strategic thinker with problem-solving abilities. · Adapt to diverse customer environments and organizational cultures. · Professional ethics, integrity, and commitment to confidentiality.

Qualifications

• Strong Analytical Skills to interpret data, identify trends, and support decision-making.
• Business Analysis and Business Requirements skills to gather, document, and validate stakeholder needs.
• Business Process skills to map, evaluate, and optimize processes across functions.
• Effective Communication skills to collaborate with diverse teams and present complex information clearly.
• Bachelor’s degree in business, engineering, information systems, or a related field.
• Experience in a manufacturing, electronics, or industrial environment is an advantage.
• Proficiency with Excel and business analysis tools; familiarity with ERP or CRM systems is beneficial.
• Ability to work in a structured, detail-oriented manner and manage multiple priorities. Experience: 7-15+ Years