BENGALURU · FULLTIME
Sr Manager - PMM
Kapture Crm
Bengaluru · onsite · Posted 13d ago
Sourced from
Undisclosed7–10 yrsfulltimeBengaluru
Your match
?
Sign in to see your match score, skill gaps & tailored resume.
Section · 01
About this role
About Kapture CX
Founded in Bengaluru in 2014, Kapture CX began as an enterprise customer support software company and has evolved into an AI-first Agentic Operating System for Enterprises.
Kapture helps enterprises scale AI execution while keeping humans in control. Its AgentOS platform enables enterprises to deploy, orchestrate, monitor, and optimize AI agents across critical business workflows - including customer support, sales, collections, and claims.
Kapture s AI agents can execute workflows end-to-end across voice, chat, email, messaging, and social channels, with human intervention built in wherever judgment, empathy, or decision-making is required.
Today, Kapture is trusted by 1,000+ enterprises across 18 countries, helping organizations transform customer experience, automate complex workflows, and drive measurable business outcomes through AI Agents, Agentic AI, Voice AI, Conversational AI, and intelligent automation.
Role Overview
Were looking for a Senior Product Marketing Manager with strong SaaS experience to own product positioning, messaging, and go-to-market strategy for Kapture. This is a senior, hands-on role that also requires people/team leadership experience, working closely with Product, Sales, and Marketing leadership to drive adoption and revenue growth.
Key Responsibilities
- Own product positioning and messaging across the portfolio, ensuring differentiation in a competitive CRM/SaaS market
- Lead go-to-market strategy for new product launches and feature releases, from planning through execution
- Partner closely with Product Management to translate roadmap and features into customer-facing value propositions
- Develop sales enablement materials - battlecards, pitch decks, demo scripts, competitive intelligence - to support the sales team
- Conduct market, customer, and competitive research to continuously refine positioning and identify opportunities
- Build and manage a small team of product marketers, setting goals, mentoring, and reviewing performance
- Collaborate with Demand Gen, Content, and Design teams to plan integrated campaigns tied to product priorities
- Define and track PMM metrics (adoption, win rates, sales cycle impact, campaign performance) and report to leadership
- Act as a key voice of the customer internally, feeding insights back into product strategy
Requirements
- 7-8+ years of experience in Product Marketing, with a significant portion in the SaaS/B2B software space
- Demonstrated understanding of the full PMM function - positioning, messaging, launches, sales enablement, competitive intelligence, and customer research
- At least 2 years of experience leading or managing a team
- Strong written and verbal communication skills; ability to translate technical product capabilities into clear customer value
- Experience working cross-functionally with Product, Sales, and Marketing leadership
- Comfortable working in a fast-paced, high-growth environment with evolving priorities
- Prior experience in CRM, customer experience, or adjacent B2B SaaS categories is a plus
What Success Looks Like
- Clear, differentiated positioning that sales and marketing teams consistently use
- Strong product launch cadence with measurable adoption and pipeline impact
- A high-performing product marketing team with clear ownership and growth trajectories
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Let the agent run this one for you.
Tailored resume, auto-apply, and referral lookup — in under 2 minutes.
Section · 02
Skills
Customer ExperienceAutomationCustomer SupportcrmCadenceCampaignProduct Launchoperating systemGo-to-market StrategyCompetitive intelligenceB2BConversational Aib2b softwareCommunication SkillsmarketingArtificial Intelligence
Section · Company
About Kapture CX
Kapture Crm
Software Product
450
employees
2014
12 years old
Bangalore/Bengaluru, Karnataka
India
About
Kapture CRM delivers a mobile-first, cloud-based business automation platform, integrating sales and customer service for various industries to enhance operational efficiency.
Industries
Software ProductMedia & Entertainment / PublishingIT Services & Consulting
Employee ratings
240 reviews
3.3/ 5
Culture
3.2
Career growth
3.1
Work-life
3.4
Employees rate it well for
Work Life Balance33Work Culture26Learning24Senior Management21Career Growth16
Find them on