Sr. Manager - New Launch Excellence - International Marketing
Hetero · Hyderabad · onsite · Posted 49d ago
Undisclosed6–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
JD:
1. LaunchStrategy & Planning:
Drivego-to-market strategies for new products along with respective countries and HOmarketing teams
Defineclear launch milestones, timelines, and deliverables in alignment with businessobjectives.
Leadlaunch readiness assessments at key intervals (T-12/T-6/T-3 months).
Developkey performance indicators (KPIs) to measure launch success and ensurecontinuous improvement.
2. Cross-FunctionalGovernance & Alignment
Leadcross-functional launch governance forums; synchronize country teams,commercial leadership, regulatory planning, and supply strategies.
Facilitatealignment between HQ brand strategy and country-level execution realities.
Navigatecross-border launch dependencies (filed vs. approved markets, staggeredsequencing).
Influencewithout authority, ensuring functional accountability and transparency.
3. LaunchProject Management:
Own thecomplete lifecycle of new product introductions across multiple marketssimultaneously.
Deploystandardized project management tools for tracking status, risks, mitigationplans, and scenario sensitivity.
Ensuretimely delivery of regulatory milestones, product artworks, pricing approvals,supply readiness, and commercial materials.
Drivelaunch critical path management and escalate deviations proactively.
4. MarketReadiness & Execution:
Ensuretimely deployment of localized marketing assets, brand messaging, scientificnarratives, digital content, and sales enablement kits.
Coordinatecompetency-based field force training with Medical/Marketing.
Preparepricing, positioning, value statements, and competitive objection-handlingguides.
5. Post-LaunchEvaluation:
Analyzepost-launch performance and gather feedback from sales teams, customers, andother stakeholders.
Assessthe launchs success against predefined KPIs, including sales performance,market penetration, and customer feedback.
Conductstructured post-launch reviews at 30/60/90/180 days.
Identifyareas for improvement and implement post-launch optimization strategies.
6. Portfolio& Pipeline Visibility
Maintainforward-looking transparency on the regional launch pipeline (1236 months).
Providelaunch prioritization guidance based on market attractiveness, competitivetiming, and channel constraints.
Supportportfolio scenario planning, sequencing, and cannibalization risk assessment.
7. ContinuousImprovement:
Leadinitiatives to improve the new product launch process, incorporating bestpractices, technology, and learnings from previous launches.
Provideleadership in developing tools, templates, and processes that enhance launchefficiency and effectiveness.
Foster aculture of excellence and innovation, continuously striving to improve thecompanys product launch capabilities
Strategicthinking with rigorous execution discipline
End-to-endownership mindset
Data-drivendecision making
Cross-functionalorchestration finesse
Highcomfort with ambiguity and shifting timelines
Culturalagility across diverse geographies
#L1-Onsite
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
orchestrationProduct Launchcustomer feedbackRisk Assessmentmarket penetrationSales EnablementBrand StrategyDigital Contentcritical path managementdeploymentInternational MarketingProject ManagementSalesmarketing
About Hetero
Hetero
Pharma
3.2k+
employees
1993
33 years old
Hyderabad/Secunderabad, Telangana
India
About
One of the world’s leading producers of key Active Pharmaceutical Ingredients and generic formulations with a presence in 140+ countries and backed by 30 years of experience in the pharma sectors.
Industries
PharmaHealthcare / PharmaClinical ResearchHealthcare
Employee ratings
4,524 reviews
3.9/ 5
Culture
3.6
Career growth
3.3
Work-life
3.8
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