Sr. Manager - Marketing | New Cars (Carwale)

We are looking for a Sr. Manager – Marketing who will own and drive the Growth, Digital and Trade/Dealer Marketing charter for our New Cars business.

This is a high-ownership role focused on developing and executing data-driven marketing strategies that strengthen dealer engagement and retention, drive new dealer acquisition, improve activation and conversion, and support business growth through digital, growth and dealer-led interventions.

What you will be doing:

● Own and drive the Growth, Digital and Trade/Dealer Marketing roadmap for the New Cars business, aligned with business and dealer growth objectives.

● Develop and execute full-funnel growth strategies across acquisition, activation, engagement, conversion, retention and reactivation.

● Build targeted acquisition programs and campaigns to identify, attract, onboard and activate new dealers across priority markets.

● Drive growth experiments, A/B testing, funnel optimisation and conversion initiatives to identify and scale high-impact growth opportunities.

● Design and execute dealer retention and engagement initiatives based on dealer lifecycle, behaviour, business potential and market-specific needs.

● Plan and execute digital and performance marketing campaigns across relevant channels to drive dealer acquisition, engagement, activation and re-engagement.

● Analyse campaign and dealer funnels to identify drop-offs, conversion opportunities and activation gaps, and develop interventions to improve key growth metrics.

● Partner closely with Sales, Business, Product and Analytics teams to identify dealer pain points, growth opportunities, customer insights and campaign requirements.

● Work with cross-functional teams on go-to-market initiatives, product/feature adoption and lifecycle marketing programs.

● Develop and execute trade marketing programs including dealer meets, partner activations, market initiatives, dealer communication and other on-ground interventions that strengthen dealer relationships.

● Create dealer-facing communication, marketing collateral, sales enablement assets, campaign messaging and lifecycle journeys to support acquisition, activation and retention objectives.

● Use dealer, campaign, funnel, cohort and market data to measure effectiveness and continuously optimise marketing interventions.

● Track and improve key marketing and growth metrics including acquisition, activation, conversion, engagement, retention and ROI.

● Identify scalable growth opportunities across digital, performance, CRM, lifecycle, partner and on-ground marketing channels.

● Manage agencies, vendors, budgets and end-to-end execution of digital, growth and trade/dealer marketing initiatives.

What we are looking for:

● MBA/PGDM in Marketing with 5+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, Trade Marketing, Channel Marketing, Dealer Marketing, or a combination of these areas.

● Strong hands-on experience in developing and executing full-funnel growth and digital marketing strategies.

● Proven experience in driving user/customer/dealer acquisition, activation, engagement, conversion, retention and reactivation.

● Strong understanding of Growth Marketing, Growth Funnels, Conversion Optimisation, Lifecycle Marketing, CRM and Retention Marketing.

● Experience with growth experimentation, A/B testing, campaign optimisation and data-driven decision making.

● Proven experience in Trade/Dealer/Channel Marketing, including dealer acquisition, engagement, retention, activation and market-level initiatives.

● Strong understanding of dealer lifecycle management and the ability to translate dealer behaviour and business objectives into targeted marketing strategies.

● Experience working closely with Sales, Business, Product and Analytics teams to build and execute growth and marketing programs.

● Strong analytical orientation with the ability to use campaign, funnel, cohort and dealer-level data to measure performance and optimise marketing interventions.

● Ability to independently drive initiatives from strategy through execution in a high-ownership, fast-paced environment.

● Strong stakeholder management, communication, presentation and relationship-building skills.

● Prior experience in automotive, new cars, auto-tech, marketplaces or businesses with a strong dealer/channel ecosystem will be an added advantage.

What we will give you:

● Be part of an innovative auto-tech leader shaping India's digital auto ecosystem.

● A front-row seat to group-level strategy, working on large-scale marketing and growth programs across diverse group brands with senior leadership at the Group level.

● A high-ownership role with the freedom to build, experiment and drive impactful growth strategies.