Sr. Manager/Manager-Acquisition PM: Digital Channels

Key highlights of the role are listed below (purely indicative and not limiting):

• Own acquisition strategy: Lead and scale direct customer acquisition journeys on the BOBCARD app, focusing on funnel optimization and early lifecycle monetization.
• Manage acquisition roadmap: Define and execute the roadmap for acquisition features (onboarding, KYC, activation), ensuring seamless UX and compliance.
• Optimize funnel conversion: Improve conversion across acquisition stages (install register activate transact) by reducing drop-offs and enhancing onboarding journeys.
• Drive early monetization: Integrate contextual cross-sell offers (EMI, insurance, limit enhancements, add-on cards) into acquisition journeys to maximize revenue impact.
• Enhance engagement & retention: Implement lifecycle-based campaigns, personalized nudges, and feature adoption strategies to retain newly acquired cohorts.
• Ensure compliance governance: Oversee adherence to RBI guidelines, fraud risk controls, and regulatory standards across acquisition features.
• Collaborate cross-functionally: Partner with IT, Martech, Analytics, Risk, Ops, and vendors to deliver acquisition features within timelines and budgets.
• Monitor acquisition KPIs: Track and report KPIs including CAC, funnel conversion %, 30/60/90-day retention, MAU growth from new cohorts, and feature adoption.
• Lead agile squads: Manage agile squads focused on acquisition features, conduct sprint reviews, and prioritize backlog for rapid delivery of high-impact initiatives.

Applicants should possess the following attributes:

• Customer acquisition expertise: Strong knowledge of credit card acquisition funnels and lifecycle stages (install register activate transact).
• Funnel conversion optimization: Hands-on experience in reducing drop-offs and improving conversion across acquisition stages.
• Early lifecycle monetization: Deep understanding of in-app cross-sell mechanics (EMI, insurance, limit enhancements, add-on cards).
• Engagement & retention: Proficiency in lifecycle campaign design, personalized nudges, and feature adoption strategies for new cohorts.
• Digital Channels product management: Working knowledge of app development lifecycle, UX research, usability testing, and design thinking.
• Regulatory adherence: Strong understanding of RBI guidelines and compliance requirements for acquisition journeys.
• Data-driven decision making: Proficiency with analytics tools to track CAC, retention, funnel conversion, and translate insights into improvements.