Sr. Manager- I - MARKETING SC

Key Responsibilities

• Understand the requirement, define clear media objectives in sync with the business and campaign objectives
• Determine, plan, and buy the best and most efficient media mix for promotions
• Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema and digital)
• Regularly report campaign results
• Optimise media strategies for varying audiences across channels
• Keep a tab and review media budgets
• Negotiate with media channels to close competitive deals to ensure cost efficiencies
• Adept with planning media to support new product launches. Identify newer audiences.
• Build relationships with media influencers to promote our brand
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors activities
• Oversee new and ongoing marketing and advertising activities

Educational Qualification / Experience

• MBA/Post Graduation in Media/Marketing with 8+ years of experience in Media Planning and Buying.

Knowledge & Skills

• Strong experience in media planning with excellent written, verbal, and presentation skills
• Ability to articulate strategy, rationale, and ideas
• Experience with media planning and buying tools
• Experience working on experiential programs, content creation, and new media platforms preferred
• Digitally connected with an insatiable curiosity
• Knowledge of MS Excel/PowerPoint