Sr. Manager- I - MARKETING SC

Channel Marketing - Job Description

Role Purpose

Drive marketing across distribution - Banca, Agency and partnerships to enhance brand presence, enable sales, and support business growth. Leverage data, digital, MarTech and AI to deliver scalable, high-impact marketing for partners, advisors and customers.

Key responsibilities

- Develop channel-wise marketing strategy aligned to business goals

- Lead campaigns Central campaigns, product launches, seasonal campaigns, acquisition and engagement programmes

- Partner with Sales, Product, Digital, Brand and Analytics teams to co-create marketing plans

- Build product and segment - specific communication based on insights and business | distribution needs

- Support B2B and B2B2C distribution requirements through tailored marketing programmes

- Drive advisor recruitment - focused marketing initiatives to support channel expansion

- Strengthen partner and advisor engagement via digital, phygital and branch-level activations

- Identify process inefficiencies and drive automation, AI-enablement, segmentation and campaign optimisation

- Implement emerging technology solutions that enhance partner experience and marketing efficiency

- Ensure strong brand visibility across partner networks and customer touchpoints

- Track performance, ROI and insights for continuous improvement

- Manage budgets, governance and compliance

Candidate Profile

- MBA/PGDM in Marketing preferred

- 5-7 years in channel, BTL, distribution or product marketing (BFSI | LI preferred)

- Strong understanding of AI tools, analytics, CRM, automation and dashboards

- Ability to work with cross-functional teams and manage multiple stakeholders

- Strong communication, innovation and project management skills